Case Studies
This page shows that branding is real work. With measurable impact.
These big names invest on us for a reason.
“Some are born great, some achieve greatness,
and some hire public relations officers.”
- Daniel J. Boorstin -
Challenges
- Scattered communication effort
- Latecomer, no differentiation
- Solid existing competitors
Solutions
- Rebuild brand positioning
- PR >< community engagement
- One year campaign
Impact
Business grow 2-3x faster than before
Challenges
- Shifting public perceptions
- Weak brand differentiation
- Scattered communication efforts
Solutions
- Rebuild brand awareness & positioning
- Benchmark data for Indonesia beauty industry
- Thought leadership for C-level & doctors
Impact
Business growth was stronger than ever
ZAP becoming a top-of-mind for beauty & clinical related issue
Challenges
Market penetration
Solid existing competitors
Solutions
PR & Community
Impact
iQiyi ID brand awareness becoming one of the top in SEA region
Challenges
Room for improvement
Tight deadline and budget
International spotlight event
Solutions
Build campaign foundation based on nationalism narrative
Non-celebrity torch-runners selection strategy
Amplify the hype using local media campaign before D-day
Impact
Pocari Sweat becoming the brand with higher media attention with the lowest investment
Challenges
Public low-awareness towards digital signature tech & law aspects
Low brand awareness
Scattered communication efforts
Solutions
- Introduce & educate the public about digital signature Build brand awareness with C-level thought leadership One year PR campaign
Impact
Business grow 2x faster than before
A rising star Public Relations in Jakarta – Indonesia, that Integrates Public Relations with Digital Marketing.
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