Social Media Specialist—a profession that people often misunderstand. “So your job is just managing social media, right?” “That sounds easy—just replying to messages on the company’s social media accounts,” “Oh, I could make monthly reports too—I’d just copy the engagement and impression numbers.” As if it were that easy! Being a Social Media Specialist is a profession that requires a variety of skills, such as analytical skills and creativity.
This edition of the Job Description segment is especially for those of you who still don’t understand what a Social Media Specialist actually does. For those who already do, there’s a job opening just for you. To gain a better understanding and boost your chances of getting hired, take a moment to read this brief overview.
Table of Contents:
Essential Skills for a Social Media Specialist
To be honest, most knowledge about social media is self-taught—you can learn it on your own. All you need is a smartphone, a laptop, and a desire to learn. To date, there’s no specific formal academic field that teaches you how to create great TikTok content without having to dance or use Google’s voice-over feature—let alone how to analyze social media account performance, right?
Here are some skills you can start learning right now:
- Social Media Savvy
A social media specialist must understand that every social media platform has different audience demographics and communication styles. LinkedIn with its professionalism, Twitter with its fast-paced conversations, Facebook’s high marketplace traffic, and many more.
Staying up to date with trends is also important. But just knowing about them isn’t enough. You also need to understand why those trends are happening, how widespread they are, who’s jumping on the bandwagon, and what most people think about them.
- Communication and Creativity
Communication involves two aspects: with the team and with the audience. Coordination between the writing and design teams is absolutely essential. A social media specialist must ensure that the content created aligns with the brand’s identity and is engaging enough for the target audience.
So why does creativity matter? Because this role also requires you to collaborate with other teams in crafting content and content plans. A social media specialist must also be well-versed in various writing styles, visual elements, typography, and other creative ideas to spark the creativity of the writing and design teams.
- Familiarity with Various Support Tools
Social media specialists rely on various tools to streamline social media management and analysis. Are you familiar with Agorapulse, Buffer, Ubersuggest, and Google Analytics?
If not, take the time to learn them. These tools will be incredibly helpful for a social media specialist’s work. You’re lucky to have been born in the digital age.
- Analytical Skills and Strategy Development
Analytical results can be obtained from tools like Google Analytics or the “Insights” menu on platforms such as Instagram. Based on the numbers that appear, a social media specialist must be able to interpret this data and translate it into strategic options for the future.
Is it time to run ads? Or should you target specific accounts? Or run a quiz or giveaway? Create more content that sparks discussion or provides education? Or is employer branding content actually more engaging? This is where you’ll find out if your brain overheats easily or can handle the pressure.
Social Media Specialist Job Description
The work of a social media specialist is inextricably linked to social media, but the scope of the job is indeed very broad. So if you’re working in this role but are suddenly asked to analyze business and financial data, go ahead and complain to your boss. That’s a clear deviation from your job description.
Here’s the job description for a social media specialist at Media Buffet PR:
- Developing a content plan together with the writing and design teams.
- Guiding the writing and design teams to ensure every piece of content remains consistent with the intended message.
- Ensuring that all content created aligns with the brand identity of the company or the client.
- Developing monthly reports with the team to track the performance of each social media account.
- Conducting social media analysis using tools such as Google Analytics.
- Develop social media marketing strategies based on the analysis results to achieve the company’s and clients’ goals.
- Staying up to date with social media trends and developments to develop relevant content ideas.
- Scheduling post times for each piece of content according to the optimal times for each social media platform.
Job Opening at Media Buffet PR
Right now, Media Buffet PR is hiring for the position of Social Media Specialist. You already know the job description, right? Now it’s time to ask yourself, “Will becoming a social media specialist at Media Buffet PR be the next chapter in my life?”
If so, hold on a second. There are requirements you must meet. Read these carefully:
- At least 2 years of experience as a social media specialist/strategist.
- Understanding of the dynamics of LinkedIn, Instagram, TikTok, YouTube, and content marketing.
- Some understanding of SEO is preferred.
- Possess a growth mindset, problem-solving skills, and creativity.
- Ready to start in June 2022 for a hybrid role at Panglima Polim, South Jakarta.
You’ll be a true South Jakseuler if you get the job. There are also other benefits you’ll receive when you work with us, including:
- Self-development budget
- Inpatient and outpatient health insurance
- A supportive work environment
If you’d like to apply, please send your resume and portfolio directly to bima@mediabuffet.co. Don’t forget to include “JOB APPLICATION – Social Media Specialist” in the subject line!
