{"id":9897,"date":"2020-09-03T17:49:00","date_gmt":"2020-09-03T10:49:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9897"},"modified":"2023-04-28T17:52:38","modified_gmt":"2023-04-28T10:52:38","slug":"virtual-press-conference-solusi-tetap-terhubung-dengan-jurnalis-di-tengah-pandemi","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/virtual-press-conference-solusi-tetap-terhubung-dengan-jurnalis-di-tengah-pandemi\/","title":{"rendered":"Virtual Press Conference: Solusi Tetap Terhubung dengan Jurnalis di\u00a0Tengah\u00a0Pandemi"},"content":{"rendered":"<p id=\"viewer-2jdab\">Selama pandemi, pekerjaan dialihkan menjadi serba <em>online<\/em> menggunakan berbagai <em>platform <\/em>canggih yang mampu mengakomodasi keperluan profesional. Tak terkecuali berbagai aktivitas media <em>relations<\/em> yang dilaksanakan <em>public relations <\/em>(PR) <em>agency <\/em>bersama dengan <em>brand <\/em>atau perusahaan.<\/p>\n\n\n\n<p id=\"viewer-cone6\">Acara <em>press conference<\/em> kini telah bertransformasi menjadi <em>virtual press conference<\/em>. Jika sebelumnya dilaksanakan secara tatap muka di sebuah <em>venue, press conference <\/em>kini telah berubah menjadi ruang <em>online<\/em> berisi tampilan wajah, suara, yang semuanya bersifat maya. Hal ini merupakan bentuk adaptasi atas keadaan terkini yang menuntut sebuah perubahan.<\/p>\n\n\n\n<p id=\"viewer-bc0ld\"><em>Press conference <\/em>adalah sarana PR sebagai penyambung lidah nan efektif bagi <em>brand <\/em>kepada audiensnya untuk meluncurkan produk terbaru, mempopulerkan <em>campaign<\/em>, atau sekadar menguatkan hubungan <em>brand <\/em>dengan para jurnalis. Walaupun di tengah pandemi, ternyata perusahaan dan <em>brand<\/em> tetap melaksanakan kegiatan <em>press conference <\/em>secara <em>online<\/em>.<\/p>\n\n\n\n<p id=\"viewer-3phun\">Berdasarkan hasil survei yang dilakukan Media Buffet PR dengan melibatkan 53 jurnalis dari berbagai media sebagai responden. Hasilnya, 90,6% jurnalis mengaku tetap tertarik mengikuti <em>media event<\/em>, termasuk <em>media gathering online<\/em>.<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#Hal_yang_Perlu_Diperhatikan_dalam_Melaksanakan_Virtual_Press_Conference\"><span class=\"toc_number toc_depth_1\">1<\/span> Hal yang Perlu Diperhatikan dalam Melaksanakan Virtual Press Conference<\/a><\/li><li><a href=\"#Penentuan_Waktu_yang_Tepat_Mengadakan_Virtual_Press_Conference\"><span class=\"toc_number toc_depth_1\">2<\/span> Penentuan Waktu yang Tepat Mengadakan Virtual Press Conference<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\" id=\"viewer-700hl\"><span id=\"Hal_yang_Perlu_Diperhatikan_dalam_Melaksanakan_Virtual_Press_Conference\"><strong>Hal yang Perlu Diperhatikan dalam Melaksanakan <em>Virtual Press Conference<\/em><\/strong><\/span><\/h2>\n\n\n\n<p id=\"viewer-1aes5\">Melaksanakan kegiatan <em>offline<\/em> menjadi <em>online<\/em> tentu mempunyai tantangan yang lebih bagi praktisi PR. Dalam pelaksanaan virtual <em>press conference<\/em> banyak elemen yang harus dipersiapkan terutama dari segi teknis.<\/p>\n\n\n\n<p id=\"viewer-8b3da\">Pemilihan <em>platform video conference <\/em>juga harus diperhatikan dengan mempertimbangkan kemudahan akses, fitur yang lengkap, serta <em>user interface <\/em>yang sederhana. Hasil survei Media Buffet menunjukan bahwa para jurnalis (79,2%) cenderung memilih <em>platform<\/em> Zoom dibandingkan dengan Google Meet, YouTube, dan CloudX. Mayoritas responden mengungkapkan, Zoom lebih menarik karena mudah digunakan dengan hanya sekali klik, dirasa lebih familiar, serta berfitur lengkap.<\/p>\n\n\n\n<p id=\"viewer-63nph\"><em>\u201cZoom mudah dipakai dan digunakan banyak orang. Sudah banyak yang ramah dengan app ini\u201d -Aisyah, jurnalis desk Ekonomi dan Bisnis di Detik.com.<\/em><\/p>\n\n\n\n<p id=\"viewer-5iehs\"><em>\u201cKalo aku sih lebih suka pake Zoom karena dia simple krn fitur-fiturnya juga enak gitu bisa banyakan gitu kalo ada event online, presscon online bisa buat rapat kantor\u201d -Indiana, jurnalis desk Ekonomi &amp; Bisnis di IDN Times.<\/em><\/p>\n\n\n\n<p id=\"viewer-eel9f\">Terdapat beberapa kendala langganan yang masih dirasakan jurnalis. Berdasarkan survei kami, 60,4% jurnalis mengaku koneksi internet terkadang tidak stabil dan suara narasumber kurang jelas. Kesulitan mendapat foto layak tayang juga menjadi kendala bagi 62,5% responden jurnalis.<\/p>\n\n\n\n<p id=\"viewer-csn72\">Untuk mengantisipasi kendala tersebut, penyelenggara harus memastikan koneksi internet yang stabil, mikrofon berfungsi dengan baik, <em>background <\/em>video tim seragam, pencahayaan cukup, dan tidak banyak <em>noise <\/em>di lingkungan sekitar yang sekiranya dapat tertangkap mikrofon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-hkt9\"><span id=\"Penentuan_Waktu_yang_Tepat_Mengadakan_Virtual_Press_Conference\"><strong>Penentuan Waktu yang Tepat Mengadakan Virtual Press Conference<\/strong><\/span><\/h2>\n\n\n\n<p id=\"viewer-7bvj0\"><em>Virtual press conference <\/em>tentu dapat berjalan sukses dengan mencermati beberapa hal krusial, seperti pemilihan <em>prime time<\/em> atau waktu yang sesuai dengan jurnalis. Menghindari jam yang terlalu sore dapat menjadi pilihan tepat. Mayoritas responden kami (31,3%) memilih pukul sembilan pagi hingga dua belas siang sebagai waktu terbaik untuk melaksanakan <em>virtual press conference<\/em>.<\/p>\n\n\n\n<p id=\"viewer-9n8rd\"><em>\u201cKalo di aku jam-jam segitu sih agak landai ya justru hectic nya itu pas jam-jam sore jam empat ke bawah ya biasanya ada event baru, ya katakanlah ada breaking news. Sementara jam 12.00-14.00 itu masih aman kita bisa jagain event pagi sampai siang\u201d -Safira, Kuliner, Kumparan<\/em><\/p>\n\n\n\n<p id=\"viewer-27vdt\"><em>\u201cJam tersebut orang sudah mulai seger, kalo pagi2 suka ngantuk mbak belum kalo bangun telat\u201d -Aisyah, Ekonomi &amp; Bisnis, Detik.com<\/em><\/p>\n\n\n\n<p id=\"viewer-fq4th\">Pemilihan waktu yang tepat tentu diharapkan agar para jurnalis bisa menghadiri <em>virtual press conference <\/em>sesuai target acara, tentunya ini menjadi <em>good news<\/em> bagi praktisi PR karena pemberitaan yang ditulis pun akan banyak dimuat di media.<\/p>\n\n\n\n<p id=\"viewer-9c3b7\">Jadi, meskipun tidak bertemu di <em>offline press conference<\/em>, <em>virtual press conference <\/em>menjadi ide bagus untuk dicoba, bukan?<\/p>\n\n\n\n<p id=\"viewer-b58cs\"><em>Research by Runi, PR Consultant at Media Buffet PR Agency<\/em><\/p>\n\n\n\n<p id=\"viewer-6kvek\"><em>Written by Hani, Consultancy PR Intern at Media Buffet PR Agency<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Selama pandemi, pekerjaan dialihkan menjadi serba online menggunakan berbagai platform canggih yang mampu mengakomodasi keperluan profesional. Tak terkecuali berbagai aktivitas [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[446,445],"class_list":["post-9897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-jurnalis","tag-virtual-press-conference"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virtual Press Conference: Solusi Tetap Terhubung dengan Jurnalis di\u00a0Tengah\u00a0Pandemi - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"Selama pandemi, pekerjaan dialihkan menjadi serba online. 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