{"id":9894,"date":"2020-09-07T17:47:00","date_gmt":"2020-09-07T10:47:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9894"},"modified":"2023-04-28T17:47:43","modified_gmt":"2023-04-28T10:47:43","slug":"bu-tejo-sang-key-opinion-leader","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/bu-tejo-sang-key-opinion-leader\/","title":{"rendered":"Bu Tejo, Sang Key Opinion Leader"},"content":{"rendered":"<p id=\"viewer-foo\">Sosok <em>nyinyir <\/em>Bu Tejo beberapa waktu lalu viral di media sosial lantaran perannya dalam film pendek \u201cTILIK\u201d garapan rumah produksi Ravacana. Siapa sangka film yang diproduksi 2018 lalu ini ternyata masih relevan dengan situasi aktual masa kini di 2020.<\/p>\n\n\n\n<p id=\"viewer-81ol7\">Bu Tejo menjadi sorotan karena mencerminkan realitas bagaimana masyarakat dapat mempercayai informasi hanya berdasarkan sumber yang disampaikan oleh satu subjek. Sosok sumber informasi biasanya dipercaya selalu membawa berita yang benar dan menggiring opini masyarakat agar percaya dengan isi informasi yang disampaikan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-9fv02\"><strong>Bu Tejo dari Kacamata <em>Public Relations<\/em><\/strong><\/h2>\n\n\n\n<p id=\"viewer-ft85k\">Dari sisi PR dan marketing, sosok Bu Tejo sangat lekat seperti peran <em>Key Opinion Leader <\/em>(KOL) atau <em>influencer<\/em>. Tugas para KOL atau <em>influencer <\/em>yaitu menyebarkan informasi produk, program <em>campaign<\/em>, dan jasa suatu <em>brand<\/em> atau perusahaan kepada publik dengan jangkauan audiens yang luas melalui media sosial.<\/p>\n\n\n\n<p id=\"viewer-c0oln\">Dalam menyebarkan informasi, Bu Tejo didukung oleh kekuatan media sosial yang menjadi alat validasi informasi yang digunakan untuk menggiring opini ibu-ibu. Seperti <em>scene<\/em> saat Bu Tejo memperlihatkan foto di akun Instagram anak perempuan Bu Lurah, (katanya) gaya foto anak perempuan Bu Lurah terlihat dewasa dan seperti simpanan om-om. Bagaimana respon ibu-ibu? Tentu, sependapat dengan Bu Tejo.<\/p>\n\n\n\n<p id=\"viewer-964vl\"><em>Benar-benar influencer ya sosok Bu Tejo ini.<\/em><\/p>\n\n\n\n<p id=\"viewer-drv20\">Media sosial kini menjadi <em>platform<\/em> yang kuat untuk berkomunikasi dengan audiens, tak jarang banyak <em>brand<\/em> atau perusahaan menjadikan <em>influence<\/em>r sebagai alat kesuksesan program <em>campaign<\/em> atau hanya sekadar memasarkan produk atau jasa.<\/p>\n\n\n\n<p id=\"viewer-3kure\"><em>Brand<\/em> atau perusahaan biasanya memilih <em>influencer <\/em>karena memiliki <em>followers<\/em> dan <em>engagement <\/em>yang tinggi serta dipercaya oleh<em> followers<\/em> bahwa apa yang disampaikan oleh sosok <em>influencer<\/em> adalah fakta atau \u2018<em>honest review\u2019<\/em>. Tentu, keuntungan bagi <em>brand<\/em> atau perusahaan yang menggunakan jasa <em>influencer<\/em> adalah meningkatkan <em>awareness<\/em> serta mendatangkan profit.<\/p>\n\n\n\n<p id=\"viewer-92ikp\">Bagi para <em>brand<\/em> atau perusahaan yang ingin memakai jasa KOL atau<em> influencer<\/em>, jangan lupa untuk melakukan riset terkait <em>image<\/em> dan karakter mereka, bagaimana cara mereka berkomunikasi dengan audiens, mengidentifikasi target audiens dari KOL atau <em>influencer<\/em> agar tepat sasaran dengan <em>brand<\/em> atau perusahaanmu!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/static.wixstatic.com\/media\/003e1a_7a202486c5a242969b709afecea31bd4~mv2.png\/v1\/fill\/w_925,h_520,al_c,q_90,usm_0.66_1.00_0.01,enc_auto\/003e1a_7a202486c5a242969b709afecea31bd4~mv2.png\" alt=\"\"\/><\/figure>\n\n\n\n<p id=\"viewer-300u8\"><em>Written by Runi, PR Consultant at Media Buffet Public Relations<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Sosok nyinyir Bu Tejo beberapa waktu lalu viral di media sosial lantaran perannya dalam film pendek \u201cTILIK\u201d garapan rumah produksi [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[444,370,443],"class_list":["post-9894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-bu-tejo","tag-influencer","tag-key-opinion-leader"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - 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