{"id":9873,"date":"2020-12-07T17:12:00","date_gmt":"2020-12-07T10:12:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9873"},"modified":"2023-04-28T17:25:18","modified_gmt":"2023-04-28T10:25:18","slug":"seo-dan-public-relations-membawa-website-korporasi-from-zero-to-hero","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/seo-dan-public-relations-membawa-website-korporasi-from-zero-to-hero\/","title":{"rendered":"SEO dan Public Relations, Membawa Website Korporasi From Zero To Hero"},"content":{"rendered":"<p id=\"viewer-60d2i\">Pada suatu kesempatan, TelkomMetra yang kini menjadi klien kami sempat menyampaikan kebutuhan mereka pada Media Buffet untuk melakukan branding di Google Search. Mereka merasa Google Search bisa menjadi <em>marketing tools<\/em> baru dalam membantu target konsumen-nya mendapatkan informasi. Setelah mereka bertanya ke berbagai pihak, perusahaan ini akhirnya disarankan untuk meminta saran ke konsultan <em>public relations<\/em>.<\/p>\n\n\n\n<p id=\"viewer-2tt42\">Loh, apa hubungannya <em>public relations<\/em> dengan pencarian Google?<\/p>\n\n\n\n<p id=\"viewer-3t5d7\">Mungkin pertanyaan tersebut juga muncul di benak mereka, ketika disarankan untuk berkonsultasi ke Media Buffet. Tentu jawaban kami kurang lebih begini, Media Buffet sebagai konsultan <em>public relations<\/em> di Jakarta selalu melibatkan <em>Search Engine Optimization<\/em> (SEO) dalam setiap strategi komunikasi untuk membantu pemberitaan di media dan Website perusahaan agar dapat ter-index oleh pencarian Google.<\/p>\n\n\n\n<p id=\"viewer-9dlat\">Tujuannya, agar perusahaan atau brand mendapatkan <em>brand mention<\/em>, <em>media coverage<\/em>, dan muncul di halaman satu pencarian Google Search. Sehingga target konsumen mereka pun dapat dengan mudah menemukan informasi yang menguntungkan perusahaan, agar membantu kepercayaan konsumen dan kemudian melanjutkan prosesnya hingga ke tahap akuisisi.<\/p>\n\n\n\n<p id=\"viewer-1sv48\"><em>\u201cDrop the expectation that the public will find it via SEO\u201d<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-89b8j\"><strong>Apa kaitannya SEO dengan PR?<\/strong><\/h2>\n\n\n\n<p id=\"viewer-478g6\">Secara garis besar, strategi PR yang dilakukan kepada TelkomMetra untuk membangun <em>brand awareness<\/em> lewat platform digital dengan konten berbasis SEO yang menampilkan identitas yang spesifik. Mengawinkan ratusan<em> user generated<\/em> blog konten per tahun dengan <em>keywords<\/em> terkait dan direkomendasikan, dengan tema konten seputar ICT, <em>digital services<\/em>, dan edutainment untuk memperkuat <em>backlink<\/em> TelkomMetra dan visibilitas di Google.<\/p>\n\n\n\n<p id=\"viewer-t883\">Terbukti, proses implementasi SEO ini Media Buffet terapkan dalam pembuatan artikel blog Website TelkomMetra yang terbagi dengan tiga jenis konten: kultur, edukasi, dan produk dengan kata kunci transformasi digital, layanan digital, dan digitalisasi mampu menembus lebih dari lima ribu pengunjung kurang dari waktu satu tahun yang semula Website TelkomMetra hanya sekitar seribu pengunjung.<\/p>\n\n\n\n<p id=\"viewer-eva2\">Dari kasus di atas kita dapat belajar bahwa seorang praktisi PR modern tentu diwajibkan untuk mempunyai <em>skill<\/em> dasar yaitu menulis, dikembangkan dengan strategi mengoptimalkan tulisan agar tersebar dan mendatangkan <em>traffic<\/em> audiens secara organik, baik dalam menerapkan strategi PR kepada klien atau dilakukan bagi perusahaan kita sendiri.<\/p>\n\n\n\n<p id=\"viewer-473f\"><em>Written by Runi, PR Consultant at Media Buffet PR<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Pada suatu kesempatan, TelkomMetra yang kini menjadi klien kami sempat menyampaikan kebutuhan mereka pada Media Buffet untuk melakukan branding di [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[122,330],"class_list":["post-9873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-public-relations","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - 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