{"id":9763,"date":"2020-07-16T12:53:00","date_gmt":"2020-07-16T05:53:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9763"},"modified":"2023-04-28T12:56:19","modified_gmt":"2023-04-28T05:56:19","slug":"tokotalk-solusi-umkm","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/press-release\/tokotalk-solusi-umkm\/","title":{"rendered":"Coba Bertahan dari Pandemi Covid-19, UMKM Kini Beralih ke Toko Online"},"content":{"rendered":"

Jakarta, 16 Juli 2020<\/strong> – Pandemi Covid-19 yang dibarengi dengan pembatasan sosial berskala besar di banyak daerah, ternyata mempercepat perubahan usaha mikro, kecil, menengah (UMKM) dari berjualan offline<\/em> menjadi online<\/em>.<\/p>\n\n\n\n

Data dari startup<\/em> e-commerce website builder<\/em> TokoTalk<\/a> menunjukkan bahwa pada April hingga Juni 2020, jumlah UMKM yang mendaftar di platform<\/em>-nya dan mulai membuat website<\/em> meningkat sebesar 38 persen. Dari UMKM yang mendaftar, Jabodetabek memiliki jumlah terbesar yaitu 29 persen dari jumlah keseluruhan, disusul dengan Jawa Timur 15 persen dan Jawa Barat sebanyak 12 persen.<\/p>\n\n\n\n

Salah satu pelaku UMKM yang harus beralih dari toko offline <\/em>menjadi online<\/em> lewat dengan membuat website <\/em>adalah Erick, manajer cabang dari Toko Organic<\/a> yang sebelumnya berjualan berbagai macam produk organik lewat gerai dan toko fisik di mall yang ada di Bandung dan Tangerang. Erick bercerita, pandemi Covid-19 memaksa kedua gerai dan tokonya tutup sehingga tidak ada penjualan.<\/p>\n\n\n\n

\u201cMalah sampai sudah <\/em>new normal berlaku, toko kami masih masih kewalahan karena para karyawan tidak bisa bekerja penuh seperti dulu,\u201d<\/em> ujar Erick. Padahal, ia melihat tingginya permintaan konsumen pada toko online<\/em>-nya, khususnya produk kesehatan seperti suplemen, booster <\/em>imun, dan madu. Rupanya semenjak pandemi, konsumen jadi lebih sadar akan kesehatan dan lebih sering mencari informasi dan mengedukasi diri sendiri tentang cara hidup sehat.<\/p>\n\n\n\n

Merasa bahwa berjualan online <\/em>menjadi kunci untuk bertahan di masa pandemi, Erick memaksimalkan penjualan Toko Organic<\/a> lewat online<\/em> di platform <\/em>TokoTalk. \u201cBuat pelaku usaha seperti kami, penting dapat support dari platform yang gampang cara pakainya seperti TokoTalk. Kami bisa langsung pakai dan tidak perlu lagi habiskan waktu untuk training admin dan karyawan. Lebih dari itu, penjualan kami juga meningkat semenjak fokus berjualan di TokoTalk,\u201d<\/em> tambah Erick<\/p>\n\n\n\n

Sejak adanya pandemi Covid-19, TokoTalk<\/a> melihat semakin banyak UMKM yang mau tidak mau harus melakukan transformasi digital, mengubah cara berjualan dan bertransaksi menjadi online<\/em> untuk tetap bisa mengakomodir perubahan perilaku konsumen. \u201cPelaku UMKM Indonesia kan terkenal pantang menyerah. Makanya mereka bisa berkreasi dan berinovasi supaya bisnis tetap berjalan dan tidak PHK karyawan. TokoTalk coba membantu cari solusi untuk mereka lewat teknologi dan edukasi langsung,\u201d<\/em> ujar Kemas Antonius, Head of Business Development TokoTalk.<\/p>\n\n\n\n

Data dari iPrice<\/a> memang menunjukkan minat belanja konsumen secara online <\/em>sepanjang pandemi Covid-19 kini semakin agresif. Minat konsumen untuk membeli produk kesehatan seperti hand sanitizer <\/em>secara online<\/em> misalnya, meroket sampai 5,585 persen, diikuti vitamin C dengan nyaris 2,000 persen sepanjang bulan Februari hingga Maret 2020 lalu.<\/p>\n\n\n\n

Senada dengan temuan iPrice, TokoTalk<\/a> juga menemukan adanya kenaikan permintaan pada UMKM yang sudah berjualan online <\/em>via website <\/em>yang dibangun lewat Tokotalk<\/a>, misalnya produk kesehatan dan juga makanan beku siap saji.<\/p>\n\n\n\n

\u201cDengan membangun website dan berjualan online, UMKM akan bisa memenuhi kebutuhan konsumen yang ingin transaksi yang cepat, cashless, dan mudah,\u201d <\/em>tambah Kemas.<\/p>\n\n\n\n

Tentang TokoTalk<\/strong><\/h2>\n\n\n\n

TokoTalk<\/a> merupakan startup e-commerce website builder<\/em> yang beroperasi di Indonesia sejak 2018. TokoTalk<\/a> memberikan akses kepada penggunanya untuk membangun website e-commerce <\/em>dengan biaya terjangkau dan effort <\/em>minimal. TokoTalk<\/a> menyediakan website e-commerce<\/em> praktis dan siap pakai yang dilengkapi fitur-fitur canggih untuk membantu penggunanya mengembangkan bisnis online<\/em>, di antaranya katalog produk, metode pembayaran bervariasi, sistem pengiriman otomatis, dan laporan penjualan.<\/p>","protected":false},"excerpt":{"rendered":"

Jakarta, 16 Juli 2020 – Pandemi Covid-19 yang dibarengi dengan pembatasan sosial berskala besar di banyak daerah, ternyata mempercepat perubahan […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[119,120,267,253,276,122,382],"class_list":["post-9763","post","type-post","status-publish","format-standard","hentry","category-press-release","tag-digital-marketing","tag-digital-pr","tag-pr-agency","tag-pr-agency-jakarta","tag-press-release","tag-public-relations","tag-umkm"],"yoast_head":"\nCoba Bertahan dari Pandemi Covid-19, UMKM Kini Beralih ke Toko Online - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"Data dari startup e-commerce website builder TokoTalk menunjukkan bahwa pada April hingga Juni 2020, jumlah UMKM yang mendaftar di platform-nya dan mulai membuat website meningkat sebesar 38 persen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediabuffet.co\/id\/press-release\/tokotalk-solusi-umkm\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coba Bertahan dari Pandemi Covid-19, UMKM Kini Beralih ke Toko Online\" \/>\n<meta property=\"og:description\" content=\"Data dari startup e-commerce website builder TokoTalk menunjukkan bahwa pada April hingga Juni 2020, jumlah UMKM yang mendaftar di platform-nya dan mulai membuat website meningkat sebesar 38 persen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediabuffet.co\/id\/press-release\/tokotalk-solusi-umkm\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Buffet: Beyond Public Relations Agency\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-16T05:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-28T05:56:19+00:00\" \/>\n<meta name=\"author\" content=\"Pinter Bareng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pinter Bareng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/\"},\"author\":{\"name\":\"Pinter Bareng\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/eb149cb4fec3b5f4a884c9eda5561edf\"},\"headline\":\"Coba Bertahan dari Pandemi Covid-19, UMKM Kini Beralih ke Toko Online\",\"datePublished\":\"2020-07-16T05:53:00+00:00\",\"dateModified\":\"2023-04-28T05:56:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/\"},\"wordCount\":500,\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"keywords\":[\"Digital Marketing\",\"Digital PR\",\"pr agency\",\"pr agency jakarta\",\"press release\",\"Public Relations\",\"umkm\"],\"articleSection\":[\"Press Release\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/\",\"url\":\"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/\",\"name\":\"Coba Bertahan dari Pandemi Covid-19, UMKM Kini Beralih ke Toko Online - Media Buffet: Beyond Public Relations Agency\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/#website\"},\"datePublished\":\"2020-07-16T05:53:00+00:00\",\"dateModified\":\"2023-04-28T05:56:19+00:00\",\"description\":\"Data dari startup e-commerce website builder TokoTalk menunjukkan bahwa pada April hingga Juni 2020, jumlah UMKM yang mendaftar di platform-nya dan mulai membuat website meningkat sebesar 38 persen.\",\"breadcrumb\":{\"@id\":\"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mediabuffet.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coba Bertahan dari Pandemi Covid-19, UMKM Kini Beralih ke Toko Online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mediabuffet.co\/#website\",\"url\":\"https:\/\/mediabuffet.co\/\",\"name\":\"Media Buffet: Beyond Public Relations Agency\",\"description\":\"Our branding strategy has proven to generate sales. We integrate & orchestrate digital public relations, 360 communications with digital\u00a0marketing.\",\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mediabuffet.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"id\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mediabuffet.co\/#organization\",\"name\":\"Media Buffet: Beyond Public Relations Agency\",\"url\":\"https:\/\/mediabuffet.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png\",\"contentUrl\":\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png\",\"width\":512,\"height\":512,\"caption\":\"Media Buffet: Beyond Public Relations Agency\"},\"image\":{\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/media-buffet-pr\/mycompany\/\",\"https:\/\/www.instagram.com\/media_buffet\",\"https:\/\/tiktok.com\/@mediabuffet\",\"https:\/\/www.youtube.com\/channel\/UC-ZqdTxSLc_TLQ8Won0qCMw\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/eb149cb4fec3b5f4a884c9eda5561edf\",\"name\":\"Pinter Bareng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3efd9b56173af1fa120ddc9632b2eab14cc0fdf1436537b81722f3778b09dadc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3efd9b56173af1fa120ddc9632b2eab14cc0fdf1436537b81722f3778b09dadc?s=96&d=mm&r=g\",\"caption\":\"Pinter Bareng\"},\"sameAs\":[\"https:\/\/mediabuffet.co\"],\"url\":\"https:\/\/mediabuffet.co\/id\/author\/mb\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Coba Bertahan dari Pandemi Covid-19, UMKM Kini Beralih ke Toko Online - Media Buffet: Beyond Public Relations Agency","description":"Data dari startup e-commerce website builder TokoTalk menunjukkan bahwa pada April hingga Juni 2020, jumlah UMKM yang mendaftar di platform-nya dan mulai membuat website meningkat sebesar 38 persen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediabuffet.co\/id\/press-release\/tokotalk-solusi-umkm\/","og_locale":"id_ID","og_type":"article","og_title":"Coba Bertahan dari Pandemi Covid-19, UMKM Kini Beralih ke Toko Online","og_description":"Data dari startup e-commerce website builder TokoTalk menunjukkan bahwa pada April hingga Juni 2020, jumlah UMKM yang mendaftar di platform-nya dan mulai membuat website meningkat sebesar 38 persen.","og_url":"https:\/\/mediabuffet.co\/id\/press-release\/tokotalk-solusi-umkm\/","og_site_name":"Media Buffet: Beyond Public Relations Agency","article_published_time":"2020-07-16T05:53:00+00:00","article_modified_time":"2023-04-28T05:56:19+00:00","author":"Pinter Bareng","twitter_card":"summary_large_image","twitter_misc":{"Ditulis oleh":"Pinter Bareng","Estimasi waktu membaca":"3 menit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/#article","isPartOf":{"@id":"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/"},"author":{"name":"Pinter Bareng","@id":"https:\/\/mediabuffet.co\/#\/schema\/person\/eb149cb4fec3b5f4a884c9eda5561edf"},"headline":"Coba Bertahan dari Pandemi Covid-19, UMKM Kini Beralih ke Toko Online","datePublished":"2020-07-16T05:53:00+00:00","dateModified":"2023-04-28T05:56:19+00:00","mainEntityOfPage":{"@id":"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/"},"wordCount":500,"publisher":{"@id":"https:\/\/mediabuffet.co\/#organization"},"keywords":["Digital Marketing","Digital PR","pr agency","pr agency jakarta","press release","Public Relations","umkm"],"articleSection":["Press Release"],"inLanguage":"id"},{"@type":"WebPage","@id":"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/","url":"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/","name":"Coba Bertahan dari Pandemi Covid-19, UMKM Kini Beralih ke Toko Online - Media Buffet: Beyond Public Relations Agency","isPartOf":{"@id":"https:\/\/mediabuffet.co\/#website"},"datePublished":"2020-07-16T05:53:00+00:00","dateModified":"2023-04-28T05:56:19+00:00","description":"Data dari startup e-commerce website builder TokoTalk menunjukkan bahwa pada April hingga Juni 2020, jumlah UMKM yang mendaftar di platform-nya dan mulai membuat website meningkat sebesar 38 persen.","breadcrumb":{"@id":"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mediabuffet.co\/press-release\/tokotalk-solusi-umkm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediabuffet.co\/"},{"@type":"ListItem","position":2,"name":"Coba Bertahan dari Pandemi Covid-19, UMKM Kini Beralih ke Toko Online"}]},{"@type":"WebSite","@id":"https:\/\/mediabuffet.co\/#website","url":"https:\/\/mediabuffet.co\/","name":"Media Buffet: Beyond Public Relations Agency","description":"Our branding strategy has proven to generate sales. We integrate & orchestrate digital public relations, 360 communications with digital\u00a0marketing.","publisher":{"@id":"https:\/\/mediabuffet.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediabuffet.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"id"},{"@type":"Organization","@id":"https:\/\/mediabuffet.co\/#organization","name":"Media Buffet: Beyond Public Relations Agency","url":"https:\/\/mediabuffet.co\/","logo":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/","url":"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png","contentUrl":"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png","width":512,"height":512,"caption":"Media Buffet: Beyond Public Relations Agency"},"image":{"@id":"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/media-buffet-pr\/mycompany\/","https:\/\/www.instagram.com\/media_buffet","https:\/\/tiktok.com\/@mediabuffet","https:\/\/www.youtube.com\/channel\/UC-ZqdTxSLc_TLQ8Won0qCMw\/featured"]},{"@type":"Person","@id":"https:\/\/mediabuffet.co\/#\/schema\/person\/eb149cb4fec3b5f4a884c9eda5561edf","name":"Pinter Bareng","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/mediabuffet.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3efd9b56173af1fa120ddc9632b2eab14cc0fdf1436537b81722f3778b09dadc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3efd9b56173af1fa120ddc9632b2eab14cc0fdf1436537b81722f3778b09dadc?s=96&d=mm&r=g","caption":"Pinter Bareng"},"sameAs":["https:\/\/mediabuffet.co"],"url":"https:\/\/mediabuffet.co\/id\/author\/mb\/"}]}},"_links":{"self":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts\/9763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/comments?post=9763"}],"version-history":[{"count":1,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts\/9763\/revisions"}],"predecessor-version":[{"id":9765,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts\/9763\/revisions\/9765"}],"wp:attachment":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/media?parent=9763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/categories?post=9763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/tags?post=9763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}