{"id":9727,"date":"2021-05-18T14:05:00","date_gmt":"2021-05-18T07:05:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9727"},"modified":"2023-04-27T14:10:14","modified_gmt":"2023-04-27T07:10:14","slug":"ceo-startup-sering-error-dan-mengakuisisi-crisis-disini-peran-public-relations-dibutuhkan","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/ceo-startup-sering-error-dan-mengakuisisi-crisis-disini-peran-public-relations-dibutuhkan\/","title":{"rendered":"CEO Startup Sering Error dan \u201cMengakuisisi\u201d Crisis: Disini Peran Public Relations Dibutuhkan"},"content":{"rendered":"<p id=\"viewer-5k8bk\">\u201cKetika <em>startup<\/em> mengalami krisis besar di <em>social media, <\/em>dia mesti mendengarkan dengan baik percakapan yang terjadi di <em>social media. <\/em>Lalu dari data itu baru dibuat keputusan apa yang harus dilakukan selanjutnya.\u201d ucap Bima Marzuki selaku CEO &amp; Founder dari Media Buffet PR pada video DSCUSSION Daily Social TV.<\/p>\n\n\n\n<p id=\"viewer-43bgn\">Krisis nampaknya kerap jadi fenomena yang muncul di kalangan <em>startup<\/em> akhir &#8211; akhir ini. Permasalahan yang biasanya ter-<em>blow up<\/em> di sosial media, hingga langkah penanganan yang diambil perusahaan <em>startup<\/em> tak luput dari pembahasan netizen dan <em>headline &#8211; headline <\/em>berita.<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#Apa_itu_PR_Crisis\"><span class=\"toc_number toc_depth_1\">1<\/span> Apa itu PR Crisis?<\/a><\/li><li><a href=\"#Lalu_Tim_PR_Harus_Apa\"><span class=\"toc_number toc_depth_1\">2<\/span> Lalu, Tim PR Harus Apa?<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\" id=\"viewer-d2c5l\"><span id=\"Apa_itu_PR_Crisis\"><strong><u>Apa itu PR <em>Crisis?<\/em><\/u><\/strong><\/span><\/h2>\n\n\n\n<p id=\"viewer-n76l\">PR <em>crisis<\/em> adalah segala aktivitas \/ hal negatif yang dapat merusak reputasi perusahaan dan berakibat fatal bagi operasional perusahaan serta mempengaruhi hubungan baik antara perusahaan dan <em>stakeholdernya<\/em>.<\/p>\n\n\n\n<p id=\"viewer-4kjnq\">Terdapat perbedaan antara isu dan <em>crisis. <\/em>Sebuah <em>crisis <\/em>tentu diawali dari isu, tetapi tidak semua isu selalu menjadi <em>crisis. <\/em>Penanganan antara isu dan <em>crisis <\/em>juga jelas berbeda. Sebuah isu dapat menjadi <em>crisis <\/em>apabila isu tersebut mempengaruhi alur kerja perusahaan, membuat petinggi dan pekerja perusahaan terganggu, dan berpotensi merusak reputasi <em>brand. <\/em>Oleh sebab itu, kenali terlebih dahulu isu yang agar dapat membuat langkah selanjutnya tanpa gegabah.<\/p>\n\n\n\n<p id=\"viewer-7lta5\">Dampak dari PR <em>crisis <\/em>juga beragam mulai dari reputasi perusahaan yang tercemar hingga yang terburuk membuat perusahaan bangkrut. Itulah mengapa, sebuah perusahaan tidak bisa menyepelekan PR <em>crisis.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-5qefp\"><span id=\"Lalu_Tim_PR_Harus_Apa\"><strong><u>Lalu, Tim PR Harus Apa?<\/u><\/strong><\/span><\/h2>\n\n\n\n<p id=\"viewer-40m61\">Menurut CEO kita, Bima Marzuki, dalam memberikan solusi terhadap <em>crisis <\/em>yang banyak dialami <em>startup, <\/em>dewasa ini <em>crisis <\/em>yang sering bermunculan berasal dari media sosial. Jadi sebaiknya sebelum sebuah <em>crisis <\/em>muncul, tim PR dapat memantau media sosial secara seksama.<\/p>\n\n\n\n<p id=\"viewer-1tv1s\">Langkah selanjutnya adalah mendengarkan. Agar dapat menghasilkan pesan yang efektif, seorang PR harus dapat mendengar dengan baik. Jika sebuah <em>startup<\/em> mengalami <em>crisis <\/em>di media sosial, tim PR pada perusahaan tersebut harus mendengarkan dari mana isu tersebut muncul, berapa banyak yang membicarakan isu tersebut, bagaimana konteksnya, serta siapa saja <em>key influencer<\/em>-nya.<\/p>\n\n\n\n<p id=\"viewer-5v6et\">Hal tersebut akan berguna dalam menentukan langkah apa yang tepat untuk dilakukan setelahnya. Tidak berhenti sampai disitu, menurut Bima setelah <em>post-recovery <\/em>juga tidak kalah penting. Fungsinya adalah untuk mengatasi dampak yang ditimbulkan dari adanya <em>crisis <\/em>tersebut.<\/p>\n\n\n\n<p id=\"viewer-8s5je\">Wawancara ini bisa disimak secara lengkap di video <a href=\"https:\/\/www.youtube.com\/watch?v=F8jBm_cTXvA\" target=\"_blank\" rel=\"noreferrer noopener\"><u>DSCUSSION Daily Social TV<\/u><\/a>, yang dipandu oleh Yenny Yusra dengan bahasan seputar pengalaman Bima Marzuki dalam membangun eksistensi startup lewat Public Relations campaign serta bagaimana Public Relations bisa membuat startup bertahan di kompetisi pasar Indonesia mulai dari membangun brand <em>awareness, credibility,<\/em> hingga mengatasi PR <em>crisis.<\/em><\/p>\n\n\n\n<p id=\"viewer-cjns5\"><em>Written by Hasna Fithiryah, PR Consultant Intern at Media Buffet<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cKetika startup mengalami krisis besar di social media, dia mesti mendengarkan dengan baik percakapan yang terjadi di social media. Lalu [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[248,122],"class_list":["post-9727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-crisis","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CEO Startup Sering Error dan \u201cMengakuisisi\u201d Crisis: Disini Peran Public Relations Dibutuhkan - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"PR crisis adalah hal negatif yang dapat merusak reputasi perusahaan dan berakibat fatal bagi operasional perusahaan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediabuffet.co\/id\/education\/ceo-startup-sering-error-dan-mengakuisisi-crisis-disini-peran-public-relations-dibutuhkan\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEO Startup Sering Error dan \u201cMengakuisisi\u201d Crisis: Disini Peran Public Relations Dibutuhkan\" \/>\n<meta property=\"og:description\" content=\"PR crisis adalah hal negatif yang dapat merusak reputasi perusahaan dan berakibat fatal bagi operasional perusahaan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediabuffet.co\/id\/education\/ceo-startup-sering-error-dan-mengakuisisi-crisis-disini-peran-public-relations-dibutuhkan\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Buffet: Beyond Public Relations Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-18T07:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-27T07:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2023\/04\/ceo.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"925\" \/>\n\t<meta property=\"og:image:height\" content=\"520\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Pinter Bareng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pinter Bareng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediabuffet.co\/education\/ceo-startup-sering-error-dan-mengakuisisi-crisis-disini-peran-public-relations-dibutuhkan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/ceo-startup-sering-error-dan-mengakuisisi-crisis-disini-peran-public-relations-dibutuhkan\/\"},\"author\":{\"name\":\"Pinter Bareng\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/395b51c17cd5cadc4457306bee3fe4ac\"},\"headline\":\"CEO Startup Sering Error dan \u201cMengakuisisi\u201d Crisis: Disini Peran Public Relations Dibutuhkan\",\"datePublished\":\"2021-05-18T07:05:00+00:00\",\"dateModified\":\"2023-04-27T07:10:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/ceo-startup-sering-error-dan-mengakuisisi-crisis-disini-peran-public-relations-dibutuhkan\/\"},\"wordCount\":413,\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"keywords\":[\"crisis\",\"Public Relations\"],\"articleSection\":[\"Education\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediabuffet.co\/education\/ceo-startup-sering-error-dan-mengakuisisi-crisis-disini-peran-public-relations-dibutuhkan\/\",\"url\":\"https:\/\/mediabuffet.co\/education\/ceo-startup-sering-error-dan-mengakuisisi-crisis-disini-peran-public-relations-dibutuhkan\/\",\"name\":\"CEO Startup Sering Error dan \u201cMengakuisisi\u201d Crisis: Disini Peran Public Relations Dibutuhkan - 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