{"id":9683,"date":"2022-01-18T18:43:00","date_gmt":"2022-01-18T11:43:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9683"},"modified":"2023-04-21T18:47:19","modified_gmt":"2023-04-21T11:47:19","slug":"5-kesalahan-seo-yang-sering-terjadi","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/5-kesalahan-seo-yang-sering-terjadi\/","title":{"rendered":"5 Kesalahan SEO yang Sering Terjadi"},"content":{"rendered":"<p id=\"viewer-ccgno\">Apabila kamu bekerja di PR Agency Jakarta seperti Media Buffet PR, kesalahan SEO merupakan salah satu hal yang harus kamu perhatikan juga. Siapa bilang seorang PR ga butuh SEO? Pada era di mana tren Marketing bergeser ke ranah digital, penting untuk seorang PR untuk memahami SEO juga. Karena di zaman sekarang, praktik PR juga semakin melebur dengan praktik <a href=\"https:\/\/mediabuffet.co\/id\/post\/mengenal-digital-marketing-dan-jenis-jenisnya\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Digital Marketing<\/u><\/a>. Karena itu, pemahaman SEO akan berguna apabila kamu ingin menerapkan digital PR, seperti yang sering kita lakukan di Media Buffet PR.<\/p>\n\n\n\n<p id=\"viewer-97aek\">Dalam melakukan SEO, ada banyak sekali hal yang harus diperhatikan dengan teliti. Karena itu, wajar apabila <em>content writer<\/em> atau PR pemula melakukan kesalahan dalam menerapkan SEO. Dengan mengetahui kesalahan yang sering terjadi, nantinya kita dapat menjadi lebih peka dalam mengidentifikasi kesalahan-kesalahan SEO ini kedepannya. <em>Let\u2019s find out!<\/em><\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#Kesalahan_Umum_SEO\"><span class=\"toc_number toc_depth_1\">1<\/span> Kesalahan Umum SEO<\/a><\/li><li><a href=\"#Tidak_Melakukan_Riset_Keyword\"><span class=\"toc_number toc_depth_1\">2<\/span> Tidak Melakukan Riset Keyword<\/a><\/li><li><a href=\"#Keyword_stuffing\"><span class=\"toc_number toc_depth_1\">3<\/span> Keyword stuffing<\/a><\/li><li><a href=\"#Komposisi_Penulisan\"><span class=\"toc_number toc_depth_1\">4<\/span> Komposisi Penulisan<\/a><\/li><li><a href=\"#Mengabaikan_Hal-Hal_Teknis\"><span class=\"toc_number toc_depth_1\">5<\/span> Mengabaikan Hal-Hal Teknis<\/a><\/li><li><a href=\"#Belum_Memahami_Korelasi_SEO_Dengan_UX\"><span class=\"toc_number toc_depth_1\">6<\/span> Belum Memahami Korelasi SEO Dengan UX<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\" id=\"viewer-2m9ba\"><span id=\"Kesalahan_Umum_SEO\"><strong>Kesalahan Umum SEO<\/strong><\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-ajj6g\"><span id=\"Tidak_Melakukan_Riset_Keyword\"><strong>Tidak Melakukan Riset Keyword<\/strong><\/span><\/h2>\n\n\n\n<p id=\"viewer-c7bjp\">Tanpa diawali dengan riset <em>keyword<\/em>, maka upaya SEO apapun yang kamu lakukan nantinya akan sia-sia. Karena itu, jangan sampai lupa melakukan riset <em>keyword<\/em> terlebih dahulu sebelum lanjut ke proses-proses selanjutnya. Untuk membantu kamu melakukan riset, kamu bisa gunakan <em>tools<\/em> seperti Google Trends, Ubersuggest, atau SEMrush untuk mulai melakukan riset <em>keyword<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-f3r3i\"><span id=\"Keyword_stuffing\"><strong><em>Keyword stuffing<\/em><\/strong><\/span><\/h2>\n\n\n\n<p id=\"viewer-9q04c\"><em>Keyword stuffing <\/em>dapat berdampak ke mana-mana loh, baik dari sisi mesin pencari maupun user. Mesin pencari akan menganggap kamu melakukan spam, dan hasil tulisan kamu juga ga akan enak dibaca oleh <em>user<\/em>.<\/p>\n\n\n\n<p id=\"viewer-cncdv\">Pengunjung website dan pembaca konten-mu itu manusia. Jadi jangan kesampingkan <em>human factor <\/em>dalam menerapkan SEO ya. Karena konten yang berisikan terlalu banyak <em>keyword<\/em>, akan terlihat seperti menyajikan konten hanya untuk robot (mesin pencari), bukan manusia (<em>user<\/em>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-2gbbb\"><span id=\"Komposisi_Penulisan\"><strong>Komposisi Penulisan<\/strong><\/span><\/h2>\n\n\n\n<p id=\"viewer-6akqg\">Jangan lupa, kalau penempatan keyword juga harus ada di <em>meta description, title tags, alt text <\/em>pada gambar,<em> <\/em>dan format URL. Komposisi penulisan yang ideal dan penempatan <em>keyword<\/em> di tempat yang tepat akan mempermudah Google dalam melakukan <em>crawling<\/em>, <em>indexing<\/em>, dan <em>ranking <\/em>terhadap website-mu secara menyeluruh.<\/p>\n\n\n\n<p id=\"viewer-bdp9g\">Sedikit saran nih, komposisi penulisan yang ideal yaitu untuk <em>title tag<\/em> maksimal 60 karakter, dan <em>meta desription<\/em> maksimal 150 karakter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-aoat0\"><span id=\"Mengabaikan_Hal-Hal_Teknis\"><strong>Mengabaikan Hal-Hal Teknis<\/strong><\/span><\/h2>\n\n\n\n<p id=\"viewer-de169\">SEO tidak melulu berfokus pada teknik penulisan, tetapi juga meliputi hal teknis lainnya seperti <em>loading speed <\/em>website, dan juga desain versi mobile. Website dengan <em>loading speed<\/em> yang lama, dan tidak mobile-friendly, juga akan berdampak bagi SEO loh. Mesin pencari dapat mendeteksi website mana yang memiliki <em>loading speed <\/em>yang cepat, dan mana yang tidak. Jadi, pastikan kamu merancang website dengan <em>load <\/em>yang tidak terlalu berat, juga dengan desain versi mobile atau <em>amp<\/em> yang tidak kalah ergonomis dari versi desktop.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-ei8f3\"><span id=\"Belum_Memahami_Korelasi_SEO_Dengan_UX\"><strong>Belum Memahami Korelasi SEO Dengan UX<\/strong><\/span><\/h2>\n\n\n\n<p id=\"viewer-7o8n4\">Banyak pemula yang belum memahami bahwa SEO dan UX memiliki korelasi yang saling berkaitan satu sama lain. Gampangnya, SEO membantu mesin pencari menempatkan website-mu di halaman pertama Google, dan UX berperan untuk mempertahankan <em>user<\/em> yang mengunjungi dan menelusuri website-mu, agar user betah menelusuri dan terus kembali lagi mengunjungi website-mu.<\/p>\n\n\n\n<p id=\"viewer-3oiah\">Website dengan pola navigasi yang mudah dipahami <em>user<\/em>, lengkap dengan desain yang responsif dengan <em>loading speed <\/em>yang cepat, bisa berdampak sama peringkat website kamu di Google, sekaligus meningkatkan kualitas User Experience pada website-mu. <em>Killing two birds with one stone<\/em>!<\/p>\n\n\n\n<p id=\"viewer-fannj\">Itulah beberapa kesalahan SEO yang kerap terjadi. Kalau kamu sudah pernah mengalami semua kesalahan di atas, semoga terdapat pelajaran yang berarti dari kesalahan itu ya. Di Media Buffet, pak Bima Marzuki selaku CEO selalu berkata kepada timnya \u201cJangan takut salah!\u201d. Dalam konteks ini, kesalahan dalam menerapkan praktik SEO justru dapat kamu jadikan pelajaran untuk memahami SEO lebih dalam lagi. <em>Good luck!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Apabila kamu bekerja di PR Agency Jakarta seperti Media Buffet PR, kesalahan SEO merupakan salah satu hal yang harus kamu [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[],"class_list":["post-9683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Kesalahan SEO yang Sering Terjadi - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"Apabila kamu bekerja di PR Agency Jakarta seperti Media Buffet PR, kesalahan SEO merupakan salah satu hal yang harus kamu pahami juga.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediabuffet.co\/id\/education\/5-kesalahan-seo-yang-sering-terjadi\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Kesalahan SEO yang Sering Terjadi\" \/>\n<meta property=\"og:description\" content=\"Apabila kamu bekerja di PR Agency Jakarta seperti Media Buffet PR, kesalahan SEO merupakan salah satu hal yang harus kamu pahami juga.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediabuffet.co\/id\/education\/5-kesalahan-seo-yang-sering-terjadi\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Buffet: Beyond Public Relations Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T11:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-21T11:47:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2023\/04\/5-Kesalahan-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pinter Bareng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pinter Bareng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediabuffet.co\/education\/5-kesalahan-seo-yang-sering-terjadi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/5-kesalahan-seo-yang-sering-terjadi\/\"},\"author\":{\"name\":\"Pinter Bareng\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/395b51c17cd5cadc4457306bee3fe4ac\"},\"headline\":\"5 Kesalahan SEO yang Sering Terjadi\",\"datePublished\":\"2022-01-18T11:43:00+00:00\",\"dateModified\":\"2023-04-21T11:47:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/5-kesalahan-seo-yang-sering-terjadi\/\"},\"wordCount\":561,\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"articleSection\":[\"Education\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediabuffet.co\/education\/5-kesalahan-seo-yang-sering-terjadi\/\",\"url\":\"https:\/\/mediabuffet.co\/education\/5-kesalahan-seo-yang-sering-terjadi\/\",\"name\":\"5 Kesalahan SEO yang Sering Terjadi - 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