{"id":9668,"date":"2022-02-22T17:41:00","date_gmt":"2022-02-22T10:41:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9668"},"modified":"2023-04-21T17:44:42","modified_gmt":"2023-04-21T10:44:42","slug":"perbedaan-seo-dan-sem-serupa-tapi-tak-sama","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/perbedaan-seo-dan-sem-serupa-tapi-tak-sama\/","title":{"rendered":"Perbedaan SEO dan SEM, Serupa tapi Tak Sama"},"content":{"rendered":"<p id=\"viewer-fi5h8\">Dalam strategi <em>search optimization, <\/em>ada SEO, ada juga SEM. Buat yang baru ngulik SEO, pasti suka bingung nih tiba-tiba ada SEM juga. Sebenarnya apa sih bedanya antara mereka berdua? Kalau ada dua gini, harus pilih yang mana? Apalagi dua hal tersebut paling penting dalam strategi <a href=\"https:\/\/mediabuffet.co\/id\/post\/mengenal-digital-marketing-dan-jenis-jenisnya\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>digital marketing<\/u><\/a>. Nah kali ini Media Buffet PR akan ngebahas secara sederhana tentang perbedaan antara SEO dan SEM.<\/p>\n\n\n\n<p id=\"viewer-69grm\">Gampangnya, SEO dan SEM ini ibarat kakak beradik yang mukanya mirip. Dibilang kembar juga nggak, tapi tampangnya susah dibedain. Tujuan hadir di dunia sama, tapi proses menjalani hidupnya berbeda. Untuk lebih jelasnya, ada tiga aspek yang harus dipahami, yaitu definisi umum, perbedaannya apa, dan bagaimana cara memilih antara dua strategi optimasi mesin pencari ini.<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#Pengertian_SEO_dan_SEM\"><span class=\"toc_number toc_depth_1\">1<\/span> Pengertian SEO dan SEM<\/a><\/li><li><a href=\"#Perbedaan_SEO_dan_SEM\"><span class=\"toc_number toc_depth_1\">2<\/span> Perbedaan SEO dan SEM<\/a><\/li><li><a href=\"#Pertimbangan_Memilih_antara_SEO_dan_SEM\"><span class=\"toc_number toc_depth_1\">3<\/span> Pertimbangan Memilih antara SEO dan SEM<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\" id=\"viewer-c472q\"><span id=\"Pengertian_SEO_dan_SEM\"><strong>Pengertian SEO dan SEM<\/strong><\/span><\/h2>\n\n\n\n<p id=\"viewer-69jrh\">SEO, atau <em>Search Engine Optimization <\/em>adalah strategi jangka panjang yang bertujuan untuk meningkatkan <em>traffic<\/em> organik suatu website serta konten di dalamnya, agar bisa mencapai halaman pertama pencarian Google.<\/p>\n\n\n\n<p id=\"viewer-b715f\">Ya, Google. Kenapa Google sih, bukan yang lain? Simple. Karena Google rakus banget, dia menguasai 92,47 persen <em>market share <\/em>mesin pencari sampai bulan Juni tahun ini. Jadi, biasanya fokus strategi SEO ini ya buat optimasi di Google. <em>Search engine <\/em>lain minggir dulu ya.<\/p>\n\n\n\n<p id=\"viewer-35eb8\">Sedangkan SEM, atau <em>Search Engine Marketing<\/em>, adalah strategi dengan tujuan yang sama, tapi berbayar. Penerapan SEM ini bayarnya ke mana? Pilihan paling masuk akal ya lagi-lagi Google, lebih tepatnya Google Ads. Nah karena berbayar, hasil optimasi yang didapatkan SEM otomatis jadi lebih instan, namun berjangka. Inilah titik di mana SEO dan SEM mulai berseberangan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-43vtu\"><span id=\"Perbedaan_SEO_dan_SEM\"><strong>Perbedaan SEO dan SEM<\/strong><\/span><\/h2>\n\n\n\n<p id=\"viewer-6cchm\">SEO bisa dibayangkan seperti anak pinggir kota dengan minim privilese yang tumbuh menjadi pekerja keras dengan visi jangka panjang untuk menggapai impiannya, yaitu menjadi nomor satu di halaman pencarian Google, dan bertahan di situ selama mungkin.<\/p>\n\n\n\n<p id=\"viewer-fg3cn\">Kalau kamu mau menerapkan SEO, dibutuhkan tingkat kesabaran dan konsistensi yang tinggi. Karena hasil yang diharapkan dari SEO umumnya baru bisa terlihat dalam hitungan bulan, bahkan mungkin tahun. Belum lagi harus paham juga dengan penerapan strategi digital marketing dan content marketing yang tepat sasaran.<\/p>\n\n\n\n<p id=\"viewer-fjlqu\">Dibilang gratis, memang proses menerapkan SEO itu gratis. Tapi rasanya agak berat juga deh kalau upaya SEO tidak ditunjang dengan tools seperti Ahrefs atau Ubersuggest untuk analisa performa website dan keyword yang relevan, dan Yoast atau Rank Math untuk optimasi konten. Jangan sampai, PR Agency Jakarta melakukan <a href=\"https:\/\/mediabuffet.co\/id\/post\/5-kesalahan-seo-yang-sering-terjadi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>kesalahan umum ketika mengaplikasikan strategi SEO<\/u><\/a>. Jadi, bisa dibilang SEO ini jauh lebih minim pengeluarannya dibandingkan dengan SEM.<\/p>\n\n\n\n<p id=\"viewer-6v176\">Nah lain cerita dengan SEM. Pernah lihat iklan panci dengan konsep demo masak di TV yang memberikan jawaban atas keluhan panci rusak Ibu kita? SEM kurang lebih mirip seperti itu. Tetapi online. Karena hasil pencarian yang muncul dengan strategi ini akan ditampilkan sebagai iklan. Ketik \u201cjual panci\u201d di Google, maka iklan produk panci akan muncul paling atas, mendahului semua hasil organik. Itu lah khasiat nyata dari SEM.<\/p>\n\n\n\n<p id=\"viewer-8jifb\">Dengan pengeluaran yang lebih besar, hasil yang diharapkan bisa lebih cepat tercapai. Memilih target audiens juga lebih mudah dan mengerucut. Dengan segmentasi yang lebih spesifik, maka persaingan di mesin pencari juga jadi lebih ringan. Karena pesaing yang tersisa hanyalah sesama pengguna SEM. Tapi jangan lupakan analisa segmen pasar dan pemahaman akan advertising juga loh, supaya tidak salah sasaran. Budget lebih bukan berarti tidak perlu usaha sama sekali.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-2v1i8\"><span id=\"Pertimbangan_Memilih_antara_SEO_dan_SEM\"><strong>Pertimbangan Memilih antara SEO dan SEM<\/strong><\/span><\/h2>\n\n\n\n<p id=\"viewer-erhou\">Budget untuk SEM itu jauh lebih besar dari SEO. Jadi buat yang punya budget marketing lebih, <em>SEM is the way to go. <\/em>SEM itu <em>less effort<\/em>, dan lebih efisien dalam proses eksekusinya. SEM juga cocok banget buat bisnis yang baru tumbuh dan berkembang, karena SEM bisa lebih cepat \u201cmenangkap\u201d <em>niche market <\/em>yang ingin kamu tuju.<\/p>\n\n\n\n<p id=\"viewer-1f648\">Berbeda dengan SEO. Hasil pencarian yang ditampilkan dari SEO itu organik, tanpa tanda iklan sama sekali. Pengeluaran yang diperlukan untuk SEO juga hanya sebatas tools penunjang, itu pun opsional. Nah biar lebih gampang memilih, kamu bisa coba untuk melakukan audit website terlebih dahulu. Kalau skor SEO website kamu buruk, SEM bisa jadi pilihan selama budgetnya memadai. Tapi kalau ternyata skor SEO sudah cukup bagus, berarti website kamu udah <em>half-baked<\/em> tuh, tinggal dimaksimalkan aja strategi SEO-nya!<\/p>\n\n\n\n<p id=\"viewer-a2t21\">Sebenarnya, dalam dunia digital marketing, SEO dan SEM itu bukanlah pilihan yang sifatnya biner. SEO dan SEM bukanlah dua strategi yang hanya bisa dipilih salah satunya. Bisa juga kok menerapkan keduanya sekaligus. Justru hasilnya akan lebih maksimal seperti itu. Tapi balik lagi, jangan lupa dipertimbangkan dari setiap aspek yang Media Buffet PR sudah jelaskan ya! <em>Good Luck<\/em>!<\/p>\n\n\n\n<p id=\"viewer-63mk3\">Sumber :<\/p>\n\n\n\n<p><a href=\"https:\/\/www.niagahoster.co.id\/blog\/perbedaan-seo-dan-sem\/\">https:\/\/www.niagahoster.co.id\/blog\/perbedaan-seo-dan-sem\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-sasana-digital wp-block-embed-sasana-digital\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"3g9Pf0Y7pF\"><a href=\"https:\/\/sasanadigital.com\/perbedaan-seo-dan-sem-dalam-dunia-digital-marketing\/\">Perbedaan SEO dan SEM Ini Jadi Solusi Terbaik bagi Bisnis<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Perbedaan SEO dan SEM Ini Jadi Solusi Terbaik bagi Bisnis&#8221; &#8212; Sasana Digital\" src=\"https:\/\/sasanadigital.com\/perbedaan-seo-dan-sem-dalam-dunia-digital-marketing\/embed\/#?secret=D80BvqM31j#?secret=3g9Pf0Y7pF\" data-secret=\"3g9Pf0Y7pF\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mekari-jurnal wp-block-embed-mekari-jurnal\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"hlnhY08XFV\"><a href=\"https:\/\/www.jurnal.id\/id\/blog\/sem-vs-seo\/\">SEM vs SEO, Ketahui Apa Saja Perbedaan dan Manfaatnya<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;SEM vs SEO, Ketahui Apa Saja Perbedaan dan Manfaatnya&#8221; &#8212; Mekari Jurnal\" src=\"https:\/\/www.jurnal.id\/id\/blog\/sem-vs-seo\/embed\/#?secret=54il1PZsjA#?secret=hlnhY08XFV\" data-secret=\"hlnhY08XFV\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-meson-digital wp-block-embed-meson-digital\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"LEqfJQ1F7j\"><a href=\"https:\/\/meson-digital.com\/blog\/apa-itu-search-engine-marketing-sem\/\">Search Engine Marketing (SEM): Pengertian dan Contoh<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Search Engine Marketing (SEM): Pengertian dan Contoh&#8221; &#8212; Meson Digital\" src=\"https:\/\/meson-digital.com\/blog\/apa-itu-search-engine-marketing-sem\/embed\/#?secret=yLNYIdiQsm#?secret=LEqfJQ1F7j\" data-secret=\"LEqfJQ1F7j\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/\">https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Dalam strategi search optimization, ada SEO, ada juga SEM. Buat yang baru ngulik SEO, pasti suka bingung nih tiba-tiba ada [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[],"class_list":["post-9668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perbedaan SEO dan SEM, Serupa tapi Tak Sama - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"Dalam strategi search optimization, ada SEO, ada juga SEM. 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