{"id":9615,"date":"2022-02-24T14:30:00","date_gmt":"2022-02-24T07:30:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9615"},"modified":"2023-04-11T14:33:03","modified_gmt":"2023-04-11T07:33:03","slug":"year-in-search-2021-indonesia-5-tips-google-untuk-brand","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/year-in-search-2021-indonesia-5-tips-google-untuk-brand\/","title":{"rendered":"Year in Search 2021 Indonesia: 5 Tips Google untuk Brand"},"content":{"rendered":"<p id=\"viewer-84c9n\">Menyusun strategi komunikasi bukanlah hal yang mudah, terutama di saat perilaku, kebutuhan, dan pola pikir masyarakat berubah dengan cukup cepat. Untuk memastikan agar strategi tetap relevan, praktisi komunikasi terutama PR konsultan di PR Agency Jakarta harus melakukan riset tentang berbagai perubahan yang terjadi di masyarakat, dan menerapkan wawasan yang diperoleh dari riset tersebut dalam penyusunan strategi komunikasi.<\/p>\n\n\n\n<p id=\"viewer-ehse0\">Awal Februari lalu, Google merilis edisi keempat dari <em>Year in Search 2021: Look Back To Move Your Business Forward<\/em>, mengenai tren konsumen sepanjang tahun 2021. Laporan ini disusun berdasarkan data dari Google Trends bulan Agustus 2020-Agustus 2021, Google Destination Insights dan eConomy 2021 edisi November 2020-Oktober 2021.<\/p>\n\n\n\n<p id=\"viewer-7e3ft\">Selain menguraikan tren pencarian di Indonesia selama tahun 2021, laporan ini juga memberikan insight mengenai perubahan yang dialami enam sektor industri yaitu Teknologi, Media &amp; Hiburan, Transportasi &amp; Perjalanan, Keuangan, Kecantikan &amp; Perawatan Pribadi serta Makanan &amp; Minuman.<\/p>\n\n\n\n<p id=\"viewer-2pgi7\">Google Year in Search 2021 merupakan laporan yang sangat lengkap dan detail tapi Google menyajikan hasil temuannya dengan cara yang sederhana dan mudah dimengerti sehingga laporan tersebut tidak hanya informatif, tetapi juga menyenangkan untuk dipelajari.<\/p>\n\n\n\n<p id=\"viewer-d5hsf\">Baca juga: <a href=\"https:\/\/mediabuffet.co\/id\/post\/data-digital-2022-tiktok-meroket\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Data Digital 2022: Tiktok Meroket!<\/u><\/a> | <a href=\"https:\/\/mediabuffet.co\/id\/post\/tren-public-relations-2022-video-bisa-jadi-press-release\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Tren Public Relations 2022: Video Bisa Jadi Press Release?<\/u><\/a><\/p>\n\n\n\n<p id=\"viewer-6fjmt\">Yang membuat laporan ini semakin menarik adalah bagian &#8220;<em>Marketing Implications<\/em>&#8221; di akhir setiap topik. Pada bagian ini, Google memberikan petunjuk mengenai langkah apa yang harus diambil oleh brand terkait dengan setiap temuan yang Google sajikan. Hal tersebut tentunya sangat membantu para pekerja industri komunikasi dalam menyusun strategi yang efisien selama tahun 2022.<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#5_Tips_Google_Yang_Bisa_Dilakukan_Oleh_Brand\"><span class=\"toc_number toc_depth_1\">1<\/span> 5 Tips Google Yang Bisa Dilakukan Oleh Brand<\/a><ul><li><a href=\"#Jadikan_Digital_Sebagai_Bagian_Inti_Dari_Strategi_Komunikasi_Brand\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Jadikan Digital Sebagai Bagian Inti Dari Strategi Komunikasi Brand.<\/a><\/li><li><a href=\"#Brand_Sebaiknya_Hadir_Saat_Pelanggan_Mempertimbangkan_Kembali_Pilihan_Mereka\"><span class=\"toc_number toc_depth_2\">1.2<\/span> Brand Sebaiknya Hadir Saat Pelanggan Mempertimbangkan Kembali Pilihan Mereka.<\/a><\/li><li><a href=\"#Gunakan_Teknologi_Agar_Brand_Lebih_Dekat_Dengan_Pelanggan\"><span class=\"toc_number toc_depth_2\">1.3<\/span> Gunakan Teknologi Agar Brand Lebih Dekat Dengan Pelanggan.<\/a><\/li><li><a href=\"#Tumbuhkan_Kepercayaan_Pelanggan_Terhadap_Brand_Dengan_Mengedepankan_Transparasi\"><span class=\"toc_number toc_depth_2\">1.4<\/span> Tumbuhkan Kepercayaan Pelanggan Terhadap Brand Dengan Mengedepankan Transparasi.<\/a><\/li><li><a href=\"#Perjuangkanlah_Sesuatu_Yang_Lebih_Besar_Daripada_Keuntungan\"><span class=\"toc_number toc_depth_2\">1.5<\/span> Perjuangkanlah Sesuatu Yang Lebih Besar Daripada Keuntungan.<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\" id=\"viewer-ffnvf\"><span id=\"5_Tips_Google_Yang_Bisa_Dilakukan_Oleh_Brand\"><strong>5 Tips Google Yang Bisa Dilakukan Oleh Brand<\/strong><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-4duiq\"><span id=\"Jadikan_Digital_Sebagai_Bagian_Inti_Dari_Strategi_Komunikasi_Brand\"><strong>Jadikan Digital Sebagai Bagian Inti Dari Strategi Komunikasi Brand.<\/strong><\/span><\/h3>\n\n\n\n<p id=\"viewer-aha4\">Dalam <em>live streaming launching<\/em> produk Oppo Reno 6, Oppo Indonesia memanfaatkan Youtube Masthead sebagai media untuk meningkatkan <em>awareness<\/em> acara tersebut. Selain itu, materi iklan juga ditayangkan pada saat dan sesudah acara <em>live streaming<\/em> untuk memaksimalkan jumlah penonton. Secara total, 81% penonton <em>live streaming<\/em> tersebut diperoleh melalui YouTube Masthead.<\/p>\n\n\n\n<p id=\"viewer-e42s9\">Pemanfaatan digital juga dilakukan Samsung Indonesia. Saat masyarakat mengurangi datang langsung ke toko fisik, Samsung mencari cara untuk meningkatkan penjualan<em> online<\/em>. Samsung menggunakan Iklan Google Penelusuran untuk menghasilkan <em>potential sales<\/em> secara <em>real time<\/em>. Berkat cara ini, Samsung Indonesia mendapatkan 6.000 <em>potential sales<\/em> dalam waktu dua bulan dan mencapai <em>conversion rate<\/em> sebesar 40%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-3gq0r\"><span id=\"Brand_Sebaiknya_Hadir_Saat_Pelanggan_Mempertimbangkan_Kembali_Pilihan_Mereka\"><strong>Brand Sebaiknya Hadir Saat Pelanggan Mempertimbangkan Kembali Pilihan Mereka.<\/strong><\/span><\/h3>\n\n\n\n<p id=\"viewer-4q518\">Data penelusuran menunjukkan bahwa orang-orang bangkit dari pandemi dengan prioritas yang baru. Pelanggan akan mempertimbangkan kembali pilihan mereka sebelumnya. Agar sejalan dengan pelanggan, <em>brand<\/em> atau bisnis juga harus memperbarui cara dalam menunjukkan nilai yang dapat mereka tawarkan.<\/p>\n\n\n\n<p id=\"viewer-de4qa\">Sebagai contoh, agen-agen perjalanan <em>online<\/em> terkemuka di Indonesia mengatasi ketidakpastian pada tahun 2021 dengan memenuhi kebutuhan konsumen yang terus berubah dan menawarkan produk baru di luar produk perjalanan inti mereka. Peluncuran baru tersebut mencakup Traveloka Eats (voucher dan pengiriman makanan), Paylater(program pembayaran cicilan), Tiket Homes (penyewaan villa, apartemen, dan rumah), dan Tiket To-Do (keperluan perjalanan dan aktivitas rekreasi).<\/p>\n\n\n\n<p id=\"viewer-2jlb4\">Baca juga: <a href=\"https:\/\/mediabuffet.co\/id\/post\/twitter-trends-2021-ide-untuk-brand-campaign-kamu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Twitter Trends 2021<\/u><\/a> | <a href=\"https:\/\/mediabuffet.co\/id\/post\/digital-marketing-2022-prediksi-tren\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>5 Prediksi Digital Marketing 2022<\/u><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-3oluf\"><span id=\"Gunakan_Teknologi_Agar_Brand_Lebih_Dekat_Dengan_Pelanggan\"><strong>Gunakan Teknologi Agar Brand Lebih Dekat Dengan Pelanggan.<\/strong><\/span><\/h3>\n\n\n\n<p id=\"viewer-6pfds\">Tidak semua orang menyukai pengalaman tatap muka, terutama selama pandemi. <em>Brand<\/em> bisa mempertimbangan sarana virtual untuk tetap dekat pelanggan dan bisa mempengaruhi keputusan pembelian. L&#8217;oreal adalah salah satu pelopor di industri yang menghadirkan pengalaman ini ke ranah digital melalui teknologi <em>virtual reality<\/em>. Dengan fitur virtual <em>Try On<\/em>, pelanggan dapat untuk mencoba produk makeup hanya dengan <em>smartphone.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-aumt7\"><span id=\"Tumbuhkan_Kepercayaan_Pelanggan_Terhadap_Brand_Dengan_Mengedepankan_Transparasi\"><strong>Tumbuhkan Kepercayaan Pelanggan Terhadap Brand Dengan Mengedepankan Transparasi.<\/strong><\/span><\/h3>\n\n\n\n<p id=\"viewer-adbl7\">Dalam hal membangun kepercayaan, <em>brand<\/em> tidak boleh menggunakan jalan pintas. Konsumen berhak meminta pertanggungjawaban <em>brand<\/em> atas klaim mereka dengan komunikasi yang konsisten, autentik, dan proaktif. Seperti Gojek yang meluncurkan GoGreneer Carbon Offset pada bulan April 2021, menjadikannya yang pertama dalam industri layanan transportasi <em>online<\/em> di dunia yang memprioritaskan kompensasi karbon B2C.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-e39c3\"><span id=\"Perjuangkanlah_Sesuatu_Yang_Lebih_Besar_Daripada_Keuntungan\"><strong>Perjuangkanlah Sesuatu Yang Lebih Besar Daripada Keuntungan.<\/strong><\/span><\/h3>\n\n\n\n<p id=\"viewer-elgvo\">Konsumen 4,5x cenderung membeli dari <em>brand<\/em> yang memperjuangkan hak asasi manusia, dan 3,5x cenderung membeli dari <em>brand<\/em> yang mengangkat ketidaksetaraan ekonomi. Rexona, merek deodoran, menyoroti komunitas penyandang disabilitas yang kurang terwakili di Indonesia dengan mengadvokasi kesehatan dan mobilitas mereka melalui campaign <a href=\"https:\/\/www.old.mediabuffet.co\/blog\/hashtags\/GerakTakTerbatas\">#GerakTakTerbatas<\/a>. Rexona mengajak pelanggan untuk menghitung langkah mereka setiap hari, yang setiap langkahnya berkontribusi terhadap pengadaan kursi roda baru bagi penyandang disabilitas.<\/p>\n\n\n\n<p id=\"viewer-dbtd7\">Nah, itu dia beberapa poin dari Google Year in Search 2021 yang wajib dipertimbangkan saat menyusun strategi komunikasi yang sudah Media Buffet PR rangkum. Sebenarnya masih banyak lagi loh <em>insight <\/em>baru yang menarik dan bisa diimplementasikan dalam perancangan strategi komunikasi dari Google Year in Search. Kalo mau baca <em>report<\/em> lebih lanjut, bisa langsung klik <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-apac\/marketing-strategies\/search\/year-in-search-2021-indonesia-search-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>link ini<\/u><\/a> yaa. <em>Happy reading, and we hope you find it as enlightening as we do!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Menyusun strategi komunikasi bukanlah hal yang mudah, terutama di saat perilaku, kebutuhan, dan pola pikir masyarakat berubah dengan cukup cepat. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[],"class_list":["post-9615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Year in Search 2021 Indonesia: 5 Tips Google untuk Brand - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"Awal Februari lalu, Google merilis edisi keempat dari Year in Search 2021: Look Back To Move Your Business Forward, mengenai tren konsumen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediabuffet.co\/id\/education\/year-in-search-2021-indonesia-5-tips-google-untuk-brand\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Year in Search 2021 Indonesia: 5 Tips Google untuk Brand\" \/>\n<meta property=\"og:description\" content=\"Awal Februari lalu, Google merilis edisi keempat dari Year in Search 2021: Look Back To Move Your Business Forward, mengenai tren konsumen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediabuffet.co\/id\/education\/year-in-search-2021-indonesia-5-tips-google-untuk-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Buffet: Beyond Public Relations Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-24T07:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-11T07:33:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2023\/04\/tips-google.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pinter Bareng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pinter Bareng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediabuffet.co\/education\/year-in-search-2021-indonesia-5-tips-google-untuk-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/year-in-search-2021-indonesia-5-tips-google-untuk-brand\/\"},\"author\":{\"name\":\"Pinter Bareng\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/395b51c17cd5cadc4457306bee3fe4ac\"},\"headline\":\"Year in Search 2021 Indonesia: 5 Tips Google untuk Brand\",\"datePublished\":\"2022-02-24T07:30:00+00:00\",\"dateModified\":\"2023-04-11T07:33:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/year-in-search-2021-indonesia-5-tips-google-untuk-brand\/\"},\"wordCount\":729,\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"articleSection\":[\"Education\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediabuffet.co\/education\/year-in-search-2021-indonesia-5-tips-google-untuk-brand\/\",\"url\":\"https:\/\/mediabuffet.co\/education\/year-in-search-2021-indonesia-5-tips-google-untuk-brand\/\",\"name\":\"Year in Search 2021 Indonesia: 5 Tips Google untuk Brand - 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