{"id":9600,"date":"2022-03-15T14:09:00","date_gmt":"2022-03-15T07:09:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9600"},"modified":"2023-04-11T14:13:26","modified_gmt":"2023-04-11T07:13:26","slug":"perbedaan-pr-advertising-agency","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/perbedaan-pr-advertising-agency\/","title":{"rendered":"Perbedaan PR &#038; Advertising Agency"},"content":{"rendered":"<p id=\"viewer-s265\">Dalam menjalankan bisnis di bidang apa pun saat ini, nyatanya harus mampu memenuhi kebutuhan akan publikasi, terutama secara digital. Apalagi di masa pandemi yang masih berlangsung hingga saat ini. <em>Digital marketing business<\/em> pun menjadi pilihan aman untuk membangun <em>branding companies<\/em>, serta meningkatkan penjualan.<\/p>\n\n\n\n<p id=\"viewer-232t8\">Salah satu opsi untuk membantu <em>branding<\/em> ataupun <em>sales<\/em> adalah dengan menyewa <em>agency.<\/em> Biasanya, <em>agency<\/em> menawarkan jasa kreatif di bidang marketing, <em>public relations<\/em>, atau mungkin iklan untuk klien. Agency Jakarta yang sering kita temui dalam membantu brand adalah Public Relations Jakarta dan Advertising Agency. Apa beda keduanya dan <em>agency<\/em> apa yang cocok untuk <em>brand<\/em> kamu?<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#Bedanya_PR_Advertising_Agency\"><span class=\"toc_number toc_depth_1\">1<\/span> Bedanya PR &amp; Advertising Agency<\/a><ul><li><a href=\"#Public_Relations_Agency\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Public Relations Agency<\/a><\/li><li><a href=\"#Advertising_Agency\"><span class=\"toc_number toc_depth_2\">1.2<\/span> Advertising Agency<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Bedanya_PR_Advertising_Agency\">Bedanya PR &amp; Advertising Agency<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-d1mi5\"><span id=\"Public_Relations_Agency\"><strong>Public Relations Agency<\/strong><\/span><\/h3>\n\n\n\n<p id=\"viewer-dfa00\"><em>Public relations<\/em> agency adalah jasa layanan public relations yang terlibat dalam publikasi untuk berbagai perusahaan dalam membantu membangun <em>brand image<\/em>, persepsi publik, <em>crisis management<\/em>, sampai pertumbuhan bisnis. Biasanya klien mendapatkan hasil bukan dalam satu bentuk seperti kampanye saja, namun melalui beberapa kegiatan yang diharapkan membawa <em>impact<\/em> jangka panjang.<\/p>\n\n\n\n<p id=\"viewer-bqjh\">Sebagai salah satu PR Agency Jakarta, Media Buffet PR melakukan beberapa kegiatan guna membantu tujuan brand agar tercapai seperti dengan malkukan kegiatan <em>press conference<\/em>, merancang <em>press release<\/em>, <em>media relations<\/em>, <em>media luncheon<\/em>, <em>community event<\/em>, <em>social media management<\/em> dll.<\/p>\n\n\n\n<p id=\"viewer-e09ur\">Baca juga: <a href=\"https:\/\/mediabuffet.co\/id\/post\/media-relations-kala-pandemi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Media Relations Di Kala Pandemi<\/u><\/a> | <a href=\"https:\/\/mediabuffet.co\/id\/post\/4-faktor\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>4 Faktor Lain Media Relations<\/u><\/a><\/p>\n\n\n\n<p id=\"viewer-9j8j9\">Yang perlu dipahami adalah Public Relations Agency menjadi jembatan antara tujuan <em>brand<\/em> dengan minat masyarakat melalui media massa dan media online. Agar strategi komunikasi PR tetap relevan dan <em>relate<\/em> dengan masyarakat, seorang PR konsultan harus <em>up-to-date<\/em> mengenai tren di luar sana dan perkembangan industri dari klien. Jika kamu tertarik menjadi PR konsultan, kuasai <a href=\"https:\/\/mediabuffet.co\/id\/post\/skill-yang-harus-dikuasai-oleh-pr\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>skill PR ini<\/u><\/a> untuk menjadi seorang <a href=\"https:\/\/mediabuffet.co\/id\/post\/bagaimana-menjadi-seorang-public-relation-di-era-digital-dan-saat-pandemi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>PR di era pandemi<\/u><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"viewer-a7p6h\"><span id=\"Advertising_Agency\"><strong>Advertising Agency<\/strong><\/span><\/h3>\n\n\n\n<p id=\"viewer-70pt6\">Advertising Agency adalah jasa untuk membuat, merancang serta menangani iklan para kliennya. Umumnya agensi periklanan berfokus pada layanan membuat <em>campaign<\/em>, publikasi iklan, pembuatan video komersil. Mereka akan memberikan ide yang unik, agar iklan tersebut bisa menarik bagi para <em>audience<\/em>mu.<\/p>\n\n\n\n<p id=\"viewer-93qfr\">Advertising agency ada 2 jenis berdasarkan layanannya. Yang pertama 360 advertising agency dimana agency tersebut mampu membuat campaign secara lengkap (produksi, editing, media buying sampai promosi). Kedua, <em>specialized agency<\/em> dimana <em>agency<\/em> tersebut hanya melakukan layanan iklan tertentu saja. Sebagai contoh, <em>ads agency<\/em> yang hanya melayani <em>media buying.<\/em><\/p>\n\n\n\n<p id=\"viewer-bcpsk\">Dilansir <a href=\"https:\/\/www.forbes.com\/sites\/robertwynne\/2016\/01\/21\/five-things-everyone-should-know-about-public-relations\/?sh=3135bf802a2c\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Forbes<\/u><\/a>, perbedaan public relations agency menggunakan narasi dalam press release untuk mendapatkan penayangan dari media, sedangkan advertising agency membayar media untuk mempublikasikan materi kreatif brand. Bisa publikasi pada TV, billboard, atau media lainnya.<\/p>\n\n\n\n<p id=\"viewer-4u1kn\">Itu dia perbedaan PR Agency dengan Advertising Agency, sama-sama agensi tapi perbedaanya sangat terlihat ya. Tapi tenang, Media Buffet sebagai salah satu PR Agency Indonesia dikenal sebagai agensi yang kekinian dan up to date. Makannya selain menjalankan tugas sebagai PR Media Buffet juga memberikan terobosan yang mengkolaborasikan PR dengan <a href=\"https:\/\/mediabuffet.co\/id\/blog\/search\/digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>digital marketing<\/u><\/a>. Semoga bermanfaat!<\/p>\n\n\n\n<p id=\"viewer-9fc3p\"><em>Written by Raya Mahesa, Public Relations Intern at Media Buffet PR<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Dalam menjalankan bisnis di bidang apa pun saat ini, nyatanya harus mampu memenuhi kebutuhan akan publikasi, terutama secara digital. Apalagi [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[],"class_list":["post-9600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perbedaan PR &amp; Advertising Agency - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"Agency Jakarta yang sering kita temui dan jasanya serupa yaitu membantu brand adalah PR agency dan Advertising Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediabuffet.co\/id\/education\/perbedaan-pr-advertising-agency\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perbedaan PR &amp; Advertising Agency\" \/>\n<meta property=\"og:description\" content=\"Agency Jakarta yang sering kita temui dan jasanya serupa yaitu membantu brand adalah PR agency dan Advertising Agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediabuffet.co\/id\/education\/perbedaan-pr-advertising-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Buffet: Beyond Public Relations Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-15T07:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-11T07:13:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2023\/04\/pr-agency.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pinter Bareng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pinter Bareng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediabuffet.co\/education\/perbedaan-pr-advertising-agency\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/perbedaan-pr-advertising-agency\/\"},\"author\":{\"name\":\"Pinter Bareng\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/395b51c17cd5cadc4457306bee3fe4ac\"},\"headline\":\"Perbedaan PR &#038; Advertising Agency\",\"datePublished\":\"2022-03-15T07:09:00+00:00\",\"dateModified\":\"2023-04-11T07:13:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/perbedaan-pr-advertising-agency\/\"},\"wordCount\":452,\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"articleSection\":[\"Education\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediabuffet.co\/education\/perbedaan-pr-advertising-agency\/\",\"url\":\"https:\/\/mediabuffet.co\/education\/perbedaan-pr-advertising-agency\/\",\"name\":\"Perbedaan PR & Advertising Agency - Media Buffet: Beyond Public Relations Agency\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/#website\"},\"datePublished\":\"2022-03-15T07:09:00+00:00\",\"dateModified\":\"2023-04-11T07:13:26+00:00\",\"description\":\"Agency Jakarta yang sering kita temui dan jasanya serupa yaitu membantu brand adalah PR agency dan Advertising Agency.\",\"breadcrumb\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/perbedaan-pr-advertising-agency\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mediabuffet.co\/education\/perbedaan-pr-advertising-agency\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mediabuffet.co\/education\/perbedaan-pr-advertising-agency\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mediabuffet.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Perbedaan PR &#038; Advertising Agency\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mediabuffet.co\/#website\",\"url\":\"https:\/\/mediabuffet.co\/\",\"name\":\"Media Buffet: Beyond Public Relations Agency\",\"description\":\"Our branding strategy has proven to generate sales. 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