{"id":9579,"date":"2022-03-29T16:34:33","date_gmt":"2022-03-29T09:34:33","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9579"},"modified":"2023-04-05T14:15:42","modified_gmt":"2023-04-05T07:15:42","slug":"tingkatkan-brand-awareness-lewat-press-release","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/tingkatkan-brand-awareness-lewat-press-release\/","title":{"rendered":"Tingkatkan Brand Awareness Lewat Press Release"},"content":{"rendered":"<p id=\"viewer-2vhq1\">Brand awareness amatlah penting untuk membuat audiens tahu dan mengenal <em>value <\/em>apa yang menjadi diferensiasi antara brand tersebut dengan yang lainnya. Sebab, ketika banyak orang telah mengetahui, maka semakin banyak orang yang familiar dengan produk-produk yang ditawarkan oleh brand itu sehingga berpotensi menjadi <em>top of mind<\/em> di mata audiens.<\/p>\n\n\n\n<p id=\"viewer-1af1t\">Seperti yang dikutip dari <a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-awareness\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Hubspot<\/u><\/a>, <em>brand awareness<\/em> merepresentasikan seberapa familiar target audiens dan seberapa mampukah mereka mengenali suatu perusahaan. Di mana <em>brand<\/em> yang mendapatkan <em>awareness <\/em>tinggi lebih mudah dipercaya dan diketahui publik. Inilah mengapa <em>brand awareness<\/em> sangat penting terlebih ketika suatu brand baru berdiri.<\/p>\n\n\n\n<p id=\"viewer-6pdbc\">Berbicara mengenai <em>brand awareness,<\/em> sangatlah erat kaitannya dengan seorang Public Relations consultant di suatu <a href=\"https:\/\/mediabuffet.co\/id\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>agency PR Jakarta<\/u><\/a>, di mana salah satu pekerjaan sehari-hari adalah menyebarkan dan meningkatkan \u201ckesadaran merk\u201d atau <em>brand awareness<\/em> kepada publik. Ada beberapa sarana yang digunakan oleh PR Consultant seperti halnya press release karena ini merupakan sahabat \u201c<em>old-school<\/em>\u201d-nya seorang PR Consultant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-9l128\"><strong>Kenapa <em>sih<\/em> <em>press release<\/em> digunakan sebagai media dalam meningkatkan <em>brand awareness<\/em>?<\/strong><\/h2>\n\n\n\n<p id=\"viewer-23bmo\">Aguslia Hidayah, selaku Senior PR Consultant di <a href=\"https:\/\/mediabuffet.co\/id\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>PR Agency Jakarta<\/u><\/a>, Media Buffet PR, memberikan jawaban apiknya. Menurut Lia, press release dan <em>brand awareness<\/em> saling terkait dalam meningkatkan <em>brand<\/em> <em>awareness<\/em> sehingga sangat umum press release digunakan sebagai media dalam penyebaran <em>brand awareness<\/em> suatu produk atau jasa. Ini dilakukan lantaran press release merupakan <em>statement<\/em> resmi dari suatu perusahaan untuk kemudian disebarkan kepada publik dan dapat dipercaya oleh publik pula.<\/p>\n\n\n\n<p id=\"viewer-2hlbo\">Namun, Lia juga membagikan beberapa <em>insight<\/em>, penggunaan press release dalam menyebarkan dan meningkatkan <em>brand awareness<\/em> harus berbasis pada target audiens yang ingin diraih oleh suatu perusahaan. Misalnya salah satu klien Media Buffet PR sebagai <a href=\"https:\/\/mediabuffet.co\/id\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>PR Agency Jakarta<\/u><\/a>, yaitu iQiyi, meluncurkan drama Korea baru dengan target audiens anak muda yang masih sering membaca media mainstream baik online, maka peluncuran tersebut dapat disampaikan melalui press release dengan menggunakan gaya bahasa penyampaian sesuai dengan karakter brand supaya bisa dijangkau oleh mereka yang tergolong dalam target audiens iQiyi.<\/p>\n\n\n\n<p id=\"viewer-9hsav\">Dari penjabaran di atas, bisa ditarik kesimpulan bahwa eksistensi press release di kehidupan brand dan PR consultant khususnya di <a href=\"https:\/\/mediabuffet.co\/id\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>PR Agency Jakarta<\/u><\/a>, selalu berjalan beriringan dan akan selalu digunakan selama media mainstream masih hidup di masyarakat. Dan untuk itulah Media Buffet PR akan menyediakan <em>training<\/em> spesial buat kamu yang masih bingung dan penasaran ingin belajar lebih dalam soal penulisan press release. <em>Kapan nih sesi pelatihannya?<\/em> Nantikan info selanjutnya ya! Follow sosial media kami di Instagram dan LinkedIn Media Buffet PR.<\/p>\n\n\n\n<p id=\"viewer-5gphc\"><em>Written by Shely Mariatur, Public Relations Intern at Media Buffet PR<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Brand awareness amatlah penting untuk membuat audiens tahu dan mengenal value apa yang menjadi diferensiasi antara brand tersebut dengan yang [&hellip;]<\/p>","protected":false},"author":1,"featured_media":9580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[373,288,267,253,276,122],"class_list":["post-9579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-brand-awareness","tag-branding","tag-pr-agency","tag-pr-agency-jakarta","tag-press-release","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tingkatkan Brand Awareness Lewat Press Release - 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