{"id":9483,"date":"2022-04-27T11:23:00","date_gmt":"2022-04-27T04:23:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9483"},"modified":"2023-03-07T11:47:34","modified_gmt":"2023-03-07T04:47:34","slug":"brand-ambassador-strategi-kepercayaan","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/brand-ambassador-strategi-kepercayaan\/","title":{"rendered":"Brand Ambassador sebagai Strategi Meningkatkan Kepercayaan Konsumen"},"content":{"rendered":"<p class=\"wp-block-paragraph\" id=\"viewer-64kdp\">Kian hari kita sering melihat <em>brand-brand<\/em> melakukan kolaborasi bersama tokoh penting. <em>Brand<\/em> <em>ambassador<\/em> sering kali digunakan untuk menjadi pusat perhatian bagi <a href=\"https:\/\/mediabuffet.co\/id\/education\/audience-behavior-digital-pr\/\">calon konsumen<\/a>. biasanya, <em>brand<\/em> memanfaatkan sosok BA (<em>brand ambassador<\/em>) untuk meningkatkan promosi mereka. Era serba digital ini tidak membuat orang semakin percaya untuk berbelanja suatu produk, terutama melalui e-commerce. Bahkan, mereka tidak mengetahui harus mempercayai siapa saat berbelanja. Di sinilah keberadaan <em>brand ambassador<\/em> untuk meningkatkan kepercayaan calon konsumen terhadap produk yang sedang dipasarkan olehnya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-3nsnb\"><em>Brand ambassador<\/em> adalah seseorang yang mewakili dan mengiklankan suatu brand maupun produk, BA bertindak sebagai perwujudan identitas perusahaan atau wajah perusahaan selama campaign berjalan. BA memiliki tanggung jawab untuk memastikan bahwa produk dapat terlihat. Mereka menyampaikan pesan yang selaras dengan visi serta tujuan perusahaan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-70cbm\">Baca juga: <a href=\"https:\/\/mediabuffet.co\/id\/post\/micro-influencer-strategi-komunikasi-yang-patut-dicoba\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Micro Influencer, Strategi Komunikasi Yang Patut Dicoba<\/u><\/a> | <a href=\"https:\/\/mediabuffet.co\/id\/post\/tingkatkan-brand-awareness-lewat-press-release\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Tingkatkan Brand Awareness lewat Press Release<\/u><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-dfi38\">Keuntungan perusahaan berkolaborasi dengan <em>brand ambassador<\/em> apa saja? Simak penjelasannya dibawah ini.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-keuntungan-memiliki-brand-ambassador\">Keuntungan Memiliki Brand Ambassador<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Mereka dapat memperluas pasar <\/strong>Mereka adalah tokoh terkenal,  BA biasanya memiliki banyak pengikut maupun penggemar. Dari sinilah brand dapat memanfaatkan strategi marketing BA untuk memperluas brand awareness. Dari yang awalnya penggemar tidak memiliki pengetahuan mengenai produk yang dipasarkan, mereka menjadi tahu dan aware terhadap merek yang sedang dipromosikan oleh idolanya.<\/li>\n\n\n\n<li><strong>Wajah bagi produk yang sedang dipasarkan <\/strong>Konsumen akan mudah mengingat suatu brand maupun produk dari seorang tokoh publik. Selain itu, BA memiliki tanggung jawab untuk melindungi reputasi perusahaan. Dengan adanya BA<em>,<\/em> masyarakat akan memandang baik perusahaan. Terutama jika BA yang digunakan adalah orang yang memiliki citra baik di masyarakat.<\/li>\n\n\n\n<li><strong>Brand ambassador menghubungkan konsumen <\/strong>Selain memperluas pasar, BA dapat menjadi penghubung antara perusahaan dengan konsumen. Dilansir dari <a href=\"https:\/\/influencermarketinghub.com\/what-is-ambassador-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>influencermarketinghub.com<\/u><\/a>, <em>brand ambassador<\/em> dapat saling terhubung dengan penggemar. Dapat disimpulkan, BA bertindak sebagai jembatan antara brand dengan konsumen. Salah satu klien Media Buffet PR, Shell juga melakukan BA marketing bersama Darius Sinathrya dan Donna Agnesia untuk berbagi cerita di Shell.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-e2nre\">Strategi pemanfaatan <em>brand ambassador<\/em> ini cocok diterapkan di era sekarang. Sebagai PR Agency Indonesia, kita perlu memanfaatkan model pemasaran satu ini. Terutama, saat memberikan strategi PR maupun saran kepada klien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-6jar0\">Written by Raya Mahesa, PR Intern at Media Buffet PR<\/p>","protected":false},"excerpt":{"rendered":"<p>Brand ambassador sering kali digunakan untuk menjadi pusat perhatian dan sumber kepercayaan bagi calon konsumen.<\/p>","protected":false},"author":1,"featured_media":9484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[352,119,335,267,253,122],"class_list":["post-9483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-brand-ambassador","tag-digital-marketing","tag-pr","tag-pr-agency","tag-pr-agency-jakarta","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Ambassador sebagai Strategi Meningkatkan Kepercayaan Konsumen - 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