{"id":9448,"date":"2019-06-28T10:15:00","date_gmt":"2019-06-28T03:15:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9448"},"modified":"2023-03-01T10:21:31","modified_gmt":"2023-03-01T03:21:31","slug":"canva-crisis-public-relations","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/canva-crisis-public-relations\/","title":{"rendered":"Belajar dari Blunder Canva &#8211; Studi Kasus Crisis Public Relations"},"content":{"rendered":"<p class=\"wp-block-paragraph\" id=\"viewer-foo\">Nama Canva pasti sudah nggak asing lagi di kuping kita. Startup penyedia software desain grafis dari Australia ini, berhasil memanen 15 juta pengguna dari 190 negara di seluruh dunia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-5h9b1\">Banyaknya pengguna Canva yang mungkin sudah lebih dari satu tahun setia pada platform ini (seperti saya), meninggalkan tanggung jawab yang besar bagi Canva itu sendiri, berkomunikasi tanpa cacat pada seluruh <em>stakeholders<\/em>-nya.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-a9t74\"><em>Unfortunately<\/em>, bagi sebagian besar perusahaan teknologi yang baru lahir dalam 10 tahun belakangan, berkomunikasi, apalagi secara <em>flawlessly,<\/em> bukanlah sesuatu yang mereka benar-benar pahami.<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#Kronologi_Krisis\"><span class=\"toc_number toc_depth_1\">1<\/span> Kronologi Krisis<\/a><\/li><li><a href=\"#What_We_Learn_from_Canva_Crisis\"><span class=\"toc_number toc_depth_1\">2<\/span> What We Learn from Canva Crisis<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Kronologi_Krisis\">Kronologi Krisis<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-3rsth\">Kepada 15 juta penggunanya di 190 negara (termasuk saya), akhir Mei 2019 lalu Canva coba memberitahu bahwa sistem mereka kecolongan dan ada sebagian data pengguna Canva yang dicuri oleh sang hacker dengan nama panggung \u201cGnosticPlayes\u201d. Mereka mengklaim, dari membobol database Canva <a href=\"https:\/\/latesthackingnews.com\/2019\/05\/31\/graphic-design-service-canva-suffers-data-breach-affecting-139-million-users\/\" target=\"_blank\" rel=\"noreferrer noopener\">sang hacker berhasil mencuri 139 juta data<\/a> termasuk diantaranya user name, password, email, nama asli bahkan alamat dan kota tempat tinggal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-7r1l9\"><em>Sounds crucial, right??<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-4dkmc\">Apa yang dilakukan Canva untuk mengingatkan (atau tidak mengingatkan) jutaan penggunanya akan bahaya hacker ini?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-17itq\">Mereka mem-blast email dengan subject <strong><em>\u201cYour Canva Account\u201d<\/em>, <\/strong>dengan kalimat pertama dalam body emailnya malah memberitahu tentang akuisisi Pexels dan Pixabay yang akhirnya membawa experience baru pagi pengguna Canva.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Sebuah pesan pembuka yang ternyata bagi banyak penggunanya, tidak memperlihatkan sense of urgency.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-eu834\">Baru pada paragraf berikutnya, Canva memberitahu bahwa ada insiden keamanan yang sedang ditangani oleh FBI, dalam bentuk pencurian data pengguna mereka, termasuk email dan password.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-bn5ai\">Dan baru di paragraf penutup, Canva meminta penggunanya untuk mengganti <em>username<\/em> dan <em>password, <\/em>untuk mengantisipasi insiden ini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-8ogio\">Bentuk <em>so-called <\/em>peringatan dalam bentuk email marketing ini, ternyata tidak dicerna oleh banyak pengguna Canva sebagai sebuah bentuk peringatan. <a href=\"https:\/\/www.afr.com\/technology\/web\/security\/canva-criticised-after-data-breach-exposed-139m-user-details-20190526-p51r8i\" target=\"_blank\" rel=\"noreferrer noopener\">Sebagian pengguna Canva marah<\/a> karena alasan:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-dpdef\">1. Diselipkan dalam sebuah email marketing, yang biasanya memberitahu soal promo\/fitur terbaru<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-dpdef\">2. Judul yang \u201ckelewat selow\u201d untuk sebuah insiden penting<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-6389i\">3. Peringatan sesungguhnya yang baru masuk di paragraf kedua<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-conui\">Kemarahan banyak pengguna Canva sangat masuk akal. Lagipula, siapa pula yang sempat baca email marketing sampai di paragraf ke 2,3 apalagi sampai penutup, iya kan? Kalau subject nya gak penting-penting amat, kita semua kebanyakan men-skip email marketing ini&nbsp;di inbox.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-49i51\">Balik ke cara Canva memberitahu bahwa lagi ada keadaan gawat darurat. Dalam ilmu komunikasi, ada teknik penulisan yang biasa dipakai untuk menulis berita <em>hard-news<\/em>, atau peristiwa penting yang aktual dan publik menuntut informasi sampai ke mereka secepat mungkin, yaitu teknik <strong>\u201cPiramida Terbalik\u201d.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-d38rg\">Dalam teknik piramida terbalik, fakta yang paling penting dijabarkan di paragraf atas, <em>straight forward, <\/em>tanpa basa basi kanan kiri. Sehingga saat membaca paragraf pertama, pembaca sudah tahu urgensi dari tulisan ini dan kenapa mereka harus lanjut membaca paragraf berikutnya. Dan yes, judul juga harus terlihat paling penting karena letaknya di struktur paling atas dari tulisan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-10he6\">Kalau melihat struktur tulisan Canva, informasi terpenting dalam bentuk <em>call to action<\/em> agar pengguna Canva mengganti username dan password, malah ada di paragraf paling bawah. Sementara informasi paling tidak penting dan tidak relevan (dari insiden ini) soal akuisisi dan experience baru, malah ditaruh di paragraf pertama. Belum lagi dengan judul <strong>\u201cYour Canva Account\u201d <\/strong>yang sama sekali tidak mewakili kondisi gawat darurat, dan membuat pembaca email akan menganggapnya sebagai angin lalu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-98d1\"><span id=\"What_We_Learn_from_Canva_Crisis\"><strong>What We Learn from Canva Crisis<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-98d1\">Saya sudah sering (pakai banget) mengingatkan para startup dan perusahaan teknologi untuk lebih berhati-hati, teliti, strategis dan peka dalam berkomunikasi ke publik, baik internal apalagi eksternal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-c2ntr\">Blunder Canva memberitahu kita bahwa menulis sebuah pesan, apalagi dalam kondisi <a href=\"https:\/\/mediabuffet.co\/id\/education\/bagaimana-digital-pr-membantu-atasi-brand-crisis\/\">krisis<\/a>, tidak bisa <em>\u201cbusiness as usual\u201d<\/em>. Para startup dan perusahaan teknologi harus paham, manusia bukanlah mesin yang menerima dan mengolah pesan (decoding) dan pasti mengartikan pesan itu 100 persen sama dengan pesan sebenarnya yang coba disampaikan (encoding) oleh si pengirim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-pu4l\">Kalau anda termasuk salah satu pendiri atau karyawan startup, sukses perusahaan mu bukan ditentukan oleh seberapa besar pencapaian selama ini. Tapi oleh seberapa banyak stakeholders anda mempersepsikan bahwa startupmu adalah startup yang sukses, walaupun kenyataannya lebih pahit dari yang terlihat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-149cr\">Siapkan strategi komunikasi ketika insiden darurat tiba-tiba muncul, siapa yang harus merumuskan pesan, apa pesannya dan bagaimana menyampaikan pesan yang bisa paling diterima oleh publik. Sama halnya dengan menyiapkan strategi komunikasi untuk mengumumkan hal-hal penting seperti kerjasama B2B, CSR perusahaan, atau <em>growth<\/em> perusahaan yang luar biasa kinclong.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-f79ut\">Lebih baik jadi perusahaan buram yang terlihat kinclong daripada jadi perusahaan kinclong tapi sebenarnya terlihat buram.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-b1sdc\">Sejarah membuktikan, perusahaan (atau tokoh politik) yang sebenarnya buram tapi terlihat kinclong, lebih panjang umur, lebih sehat walafiat, malah bisa lebih sukses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-34gnj\">Karena semua tentang bagaimana persepsi publik, seperti kata Chamfort;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em><strong>Public opinion is the worst of all opinions<\/strong><\/em><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Nama Canva pasti sudah nggak asing lagi di kuping kita. Startup ini berhasil memanen 15 juta pengguna dari 190 negara di seluruh dunia.<\/p>","protected":false},"author":1,"featured_media":9449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[248,344,345,122,341],"class_list":["post-9448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-crisis","tag-crisis-pr","tag-crisis-public-relations","tag-public-relations","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Belajar dari Blunder Canva - Studi Kasus Crisis Public Relations - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"Nama Canva pasti sudah nggak asing lagi di kuping kita. Startup ini berhasil memanen 15 juta pengguna dari 190 negara di seluruh dunia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediabuffet.co\/id\/education\/canva-crisis-public-relations\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Belajar dari Blunder Canva - Studi Kasus Crisis Public Relations\" \/>\n<meta property=\"og:description\" content=\"Nama Canva pasti sudah nggak asing lagi di kuping kita. Startup ini berhasil memanen 15 juta pengguna dari 190 negara di seluruh dunia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediabuffet.co\/id\/education\/canva-crisis-public-relations\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Buffet: Beyond Public Relations Agency\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-28T03:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-01T03:21:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2023\/03\/canva.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1520\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pinter Bareng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pinter Bareng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/\"},\"author\":{\"name\":\"Pinter Bareng\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/eb149cb4fec3b5f4a884c9eda5561edf\"},\"headline\":\"Belajar dari Blunder Canva &#8211; Studi Kasus Crisis Public Relations\",\"datePublished\":\"2019-06-28T03:15:00+00:00\",\"dateModified\":\"2023-03-01T03:21:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/\"},\"wordCount\":738,\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"keywords\":[\"crisis\",\"Crisis PR\",\"Crisis public relations\",\"Public Relations\",\"startup\"],\"articleSection\":[\"Education\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/\",\"url\":\"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/\",\"name\":\"Belajar dari Blunder Canva - Studi Kasus Crisis Public Relations - Media Buffet: Beyond Public Relations Agency\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/#website\"},\"datePublished\":\"2019-06-28T03:15:00+00:00\",\"dateModified\":\"2023-03-01T03:21:31+00:00\",\"description\":\"Nama Canva pasti sudah nggak asing lagi di kuping kita. Startup ini berhasil memanen 15 juta pengguna dari 190 negara di seluruh dunia.\",\"breadcrumb\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mediabuffet.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Belajar dari Blunder Canva &#8211; Studi Kasus Crisis Public Relations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mediabuffet.co\/#website\",\"url\":\"https:\/\/mediabuffet.co\/\",\"name\":\"Media Buffet: Beyond Public Relations Agency\",\"description\":\"Our branding strategy has proven to generate sales. We integrate &amp; orchestrate digital public relations, 360 communications with digital\u00a0marketing.\",\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mediabuffet.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"id\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mediabuffet.co\/#organization\",\"name\":\"Media Buffet: Beyond Public Relations Agency\",\"url\":\"https:\/\/mediabuffet.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png\",\"contentUrl\":\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png\",\"width\":512,\"height\":512,\"caption\":\"Media Buffet: Beyond Public Relations Agency\"},\"image\":{\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/media-buffet-pr\/mycompany\/\",\"https:\/\/www.instagram.com\/media_buffet\",\"https:\/\/tiktok.com\/@mediabuffet\",\"https:\/\/www.youtube.com\/channel\/UC-ZqdTxSLc_TLQ8Won0qCMw\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/eb149cb4fec3b5f4a884c9eda5561edf\",\"name\":\"Pinter Bareng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3efd9b56173af1fa120ddc9632b2eab14cc0fdf1436537b81722f3778b09dadc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3efd9b56173af1fa120ddc9632b2eab14cc0fdf1436537b81722f3778b09dadc?s=96&d=mm&r=g\",\"caption\":\"Pinter Bareng\"},\"sameAs\":[\"https:\/\/mediabuffet.co\"],\"url\":\"https:\/\/mediabuffet.co\/id\/author\/mb\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Belajar dari Blunder Canva - Studi Kasus Crisis Public Relations - Media Buffet: Beyond Public Relations Agency","description":"Nama Canva pasti sudah nggak asing lagi di kuping kita. Startup ini berhasil memanen 15 juta pengguna dari 190 negara di seluruh dunia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediabuffet.co\/id\/education\/canva-crisis-public-relations\/","og_locale":"id_ID","og_type":"article","og_title":"Belajar dari Blunder Canva - Studi Kasus Crisis Public Relations","og_description":"Nama Canva pasti sudah nggak asing lagi di kuping kita. Startup ini berhasil memanen 15 juta pengguna dari 190 negara di seluruh dunia.","og_url":"https:\/\/mediabuffet.co\/id\/education\/canva-crisis-public-relations\/","og_site_name":"Media Buffet: Beyond Public Relations Agency","article_published_time":"2019-06-28T03:15:00+00:00","article_modified_time":"2023-03-01T03:21:31+00:00","og_image":[{"width":1520,"height":760,"url":"https:\/\/mediabuffet.co\/wp-content\/uploads\/2023\/03\/canva.jpg","type":"image\/jpeg"}],"author":"Pinter Bareng","twitter_card":"summary_large_image","twitter_misc":{"Ditulis oleh":"Pinter Bareng","Estimasi waktu membaca":"4 menit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/#article","isPartOf":{"@id":"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/"},"author":{"name":"Pinter Bareng","@id":"https:\/\/mediabuffet.co\/#\/schema\/person\/eb149cb4fec3b5f4a884c9eda5561edf"},"headline":"Belajar dari Blunder Canva &#8211; Studi Kasus Crisis Public Relations","datePublished":"2019-06-28T03:15:00+00:00","dateModified":"2023-03-01T03:21:31+00:00","mainEntityOfPage":{"@id":"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/"},"wordCount":738,"publisher":{"@id":"https:\/\/mediabuffet.co\/#organization"},"keywords":["crisis","Crisis PR","Crisis public relations","Public Relations","startup"],"articleSection":["Education"],"inLanguage":"id"},{"@type":"WebPage","@id":"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/","url":"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/","name":"Belajar dari Blunder Canva - Studi Kasus Crisis Public Relations - Media Buffet: Beyond Public Relations Agency","isPartOf":{"@id":"https:\/\/mediabuffet.co\/#website"},"datePublished":"2019-06-28T03:15:00+00:00","dateModified":"2023-03-01T03:21:31+00:00","description":"Nama Canva pasti sudah nggak asing lagi di kuping kita. Startup ini berhasil memanen 15 juta pengguna dari 190 negara di seluruh dunia.","breadcrumb":{"@id":"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mediabuffet.co\/education\/canva-crisis-public-relations\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediabuffet.co\/"},{"@type":"ListItem","position":2,"name":"Belajar dari Blunder Canva &#8211; Studi Kasus Crisis Public Relations"}]},{"@type":"WebSite","@id":"https:\/\/mediabuffet.co\/#website","url":"https:\/\/mediabuffet.co\/","name":"Media Buffet: Beyond Public Relations Agency","description":"Our branding strategy has proven to generate sales. We integrate &amp; orchestrate digital public relations, 360 communications with digital\u00a0marketing.","publisher":{"@id":"https:\/\/mediabuffet.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediabuffet.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"id"},{"@type":"Organization","@id":"https:\/\/mediabuffet.co\/#organization","name":"Media Buffet: Beyond Public Relations Agency","url":"https:\/\/mediabuffet.co\/","logo":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/","url":"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png","contentUrl":"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png","width":512,"height":512,"caption":"Media Buffet: Beyond Public Relations Agency"},"image":{"@id":"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/media-buffet-pr\/mycompany\/","https:\/\/www.instagram.com\/media_buffet","https:\/\/tiktok.com\/@mediabuffet","https:\/\/www.youtube.com\/channel\/UC-ZqdTxSLc_TLQ8Won0qCMw\/featured"]},{"@type":"Person","@id":"https:\/\/mediabuffet.co\/#\/schema\/person\/eb149cb4fec3b5f4a884c9eda5561edf","name":"Pinter Bareng","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/mediabuffet.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3efd9b56173af1fa120ddc9632b2eab14cc0fdf1436537b81722f3778b09dadc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3efd9b56173af1fa120ddc9632b2eab14cc0fdf1436537b81722f3778b09dadc?s=96&d=mm&r=g","caption":"Pinter Bareng"},"sameAs":["https:\/\/mediabuffet.co"],"url":"https:\/\/mediabuffet.co\/id\/author\/mb\/"}]}},"_links":{"self":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts\/9448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/comments?post=9448"}],"version-history":[{"count":1,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts\/9448\/revisions"}],"predecessor-version":[{"id":9450,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts\/9448\/revisions\/9450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/media\/9449"}],"wp:attachment":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/media?parent=9448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/categories?post=9448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/tags?post=9448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}