{"id":9430,"date":"2023-02-24T01:44:08","date_gmt":"2023-02-23T18:44:08","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9430"},"modified":"2023-04-12T16:10:19","modified_gmt":"2023-04-12T09:10:19","slug":"tips-menulis-press-release","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/tips-menulis-press-release\/","title":{"rendered":"3 Tips Menulis Press Release bagi Pemula"},"content":{"rendered":"<p>Press release adalah pernyataan resmi dari suatu perusahaan atau organisasi yang ditujukan kepada media dan publik. Sebagai seorang <em>Public Relations<\/em>, menulis <em>press release<\/em> adalah <em>skill<\/em> yang penting untuk dikuasai. Biasanya rilis akan disebarkan oleh PR kepada jurnalis sebagai bahan berita. Namun, jurnalis dikenal memiliki waktu yang singkat sehingga kamu perlu memastikan pekerjaan mereka dijaga seminimal mungkin saat mengirimkan <em>press release.&nbsp;<\/em><\/p>\n\n\n\n<p>Ada beberapa hal yang dipertimbangkan oleh jurnalis untuk mengolah rilis menjadi berita. Dalam artikel ini kita akan mengulas beberapa tips untuk menulis <em>press release<\/em> agar tulisanmu menarik ketika dibaca oleh jurnalis. Simak tips-tips dibawah ini ya!<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#3_Tips_Menulis_Press_Release\"><span class=\"toc_number toc_depth_1\">1<\/span> 3 Tips Menulis Press Release<\/a><ul><li><a href=\"#Struktur_Penulisan_Piramida_Terbalik\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Struktur Penulisan Piramida Terbalik<\/a><\/li><li><a href=\"#Press_Release_Wajib_Ada_News_Value\"><span class=\"toc_number toc_depth_2\">1.2<\/span> Press Release Wajib Ada News Value<\/a><\/li><li><a href=\"#Gunakan_Keyword_yang_SEO-Friendly\"><span class=\"toc_number toc_depth_2\">1.3<\/span> Gunakan Keyword yang SEO-Friendly<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"3_Tips_Menulis_Press_Release\">3 Tips Menulis Press Release<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Struktur_Penulisan_Piramida_Terbalik\"><strong>Struktur Penulisan Piramida Terbalik<\/strong><\/span><\/h3>\n\n\n\n<p>Dalam penulisan kita mengenal struktur piramida terbalik. Mengutip <a href=\"https:\/\/www.newswire.com\/blog\/how-to-write-a-press-release-inverted-pyramid\">Newswire<\/a>, struktur piramida terbalik adalah menerapkan informasi penting di awal paragraf, dan informasi tambahan di tengah dan akhir kalimat. Hal ini penting karena 100% pembaca akan membaca judul, tetapi hanya 70% yang akan membaca paragraf pertama, 50% kedua, 30% ketiga, dan 10% keempat.&nbsp;<\/p>\n\n\n\n<p>Pada paragraf awal kita perlu menerapkan 5W1H Yaitu: <em>What<\/em> (apa), <em>when<\/em> (kapan), <em>where<\/em> (di mana), <em>who<\/em> (siapa), <em>why<\/em> (kenapa), dan <em>how<\/em> (bagaimana). Oleh karena itu, ketika Anda membuat siaran pers, sebaiknya tidak lebih dari 3 atau 4 paragraf, tetapi upayakan agar pesan utama yang ingin kamu sampaikan tertulis pada paragraf pertama.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span id=\"Press_Release_Wajib_Ada_News_Value\">Press Release Wajib Ada <strong>News Value<\/strong><\/span><\/h3>\n\n\n\n<p>Tidak jarang <em>press release<\/em> yang disebarkan oleh PR diabaikan oleh jurnalis. Mengapa demikian? Mungkin rilismu dianggap belum memenuhi <em>news value<\/em> yang diharapkan oleh jurnalis. Bagaimana cara agar rilismu mempunyai <em>news value<\/em> yang lebih ketika dibaca oleh jurnalis?<strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>Berdasarkan <a href=\"https:\/\/www.digitalthirdcoast.com\/blog\/values-content-newsworthy\">digitalthirdcoast<\/a>, hal-hal yang menentukan <em>news value<\/em> adalah dampak, ketepatan waktu, keunggulan, kedekatan, keanehan, konflik, mata uang, dan kepentingan manusia. Untuk menambah <em>news value<\/em> kami di Media Buffet juga memuat data yang relevan dan kutipan dari figur yang penting.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gunakan-keyword-yang-seo-friendly\"><span id=\"Gunakan_Keyword_yang_SEO-Friendly\"><strong>Gunakan Keyword yang SEO-Friendly<\/strong><\/span><\/h3>\n\n\n\n<p>Di zaman yang kini serba digital, jurnalis juga menerapkan penulisan dalam <em>media online<\/em>. Selain <em>news value<\/em> ternyata jurnalis juga memperhatikan SEO (<em>Search Engine Optimization<\/em>) dalam menuliskan artikel untuk ditayangkan secara online. Mengapa demikian? Hal ini dilakukan agar performa artikelnya dapat menarik pembaca secara maksimal.<\/p>\n\n\n\n<p>Baca juga: <a href=\"https:\/\/mediabuffet.co\/id\/education\/strategi-membuat-press-release-ala-digital-pr\/\">Strategi Membuat Press Release Ala Digital PR&nbsp;<\/a><\/p>\n\n\n\n<p>Nah, sekarang kamu sudah lebih paham kan tentang bagaimana cara menulis <em>press release<\/em>. Semoga artikel ini dapat membantu kamu dalam membuat <em>press release<\/em> ya! Simak terus blog dan media sosial Media Buffet PR untuk <em>insight<\/em> terkait Public Relations yang lebih dalam lagi ke depannya!<\/p>\n\n\n\n<p><em>Written by Sinka Sutandang, Public Relations Consultant at Media Buffet PR<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Press release adalah pernyataan resmi dari suatu perusahaan atau organisasi yang ditujukan kepada media dan publik. Sebagai seorang Public Relations, [&hellip;]<\/p>","protected":false},"author":6,"featured_media":9628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[119,267,276,122,330],"class_list":["post-9430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-digital-marketing","tag-pr-agency","tag-press-release","tag-public-relations","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Tips Menulis Press Release bagi Pemula - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"Press release adalah pernyataan resmi dari suatu perusahaan atau organisasi yang ditujukan kepada media dan publik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediabuffet.co\/id\/education\/tips-menulis-press-release\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Tips Menulis Press Release bagi Pemula\" \/>\n<meta property=\"og:description\" content=\"Press release adalah pernyataan resmi dari suatu perusahaan atau organisasi yang ditujukan kepada media dan publik.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediabuffet.co\/id\/education\/tips-menulis-press-release\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Buffet: Beyond Public Relations Agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-23T18:44:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-12T09:10:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2023\/02\/3-Tips-Menulis-Press-Release-bagi-Pemula.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sinka Sutandang\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sinka Sutandang\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediabuffet.co\/education\/tips-menulis-press-release\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/tips-menulis-press-release\/\"},\"author\":{\"name\":\"Sinka Sutandang\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/fadaddd18cc45aefd0c96905798c42dc\"},\"headline\":\"3 Tips Menulis Press Release bagi Pemula\",\"datePublished\":\"2023-02-23T18:44:08+00:00\",\"dateModified\":\"2023-04-12T09:10:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/tips-menulis-press-release\/\"},\"wordCount\":406,\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"keywords\":[\"Digital Marketing\",\"pr agency\",\"press release\",\"Public Relations\",\"SEO\"],\"articleSection\":[\"Education\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediabuffet.co\/education\/tips-menulis-press-release\/\",\"url\":\"https:\/\/mediabuffet.co\/education\/tips-menulis-press-release\/\",\"name\":\"3 Tips Menulis Press Release bagi Pemula - Media Buffet: Beyond Public Relations Agency\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/#website\"},\"datePublished\":\"2023-02-23T18:44:08+00:00\",\"dateModified\":\"2023-04-12T09:10:19+00:00\",\"description\":\"Press release adalah pernyataan resmi dari suatu perusahaan atau organisasi yang ditujukan kepada media dan publik.\",\"breadcrumb\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/tips-menulis-press-release\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mediabuffet.co\/education\/tips-menulis-press-release\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mediabuffet.co\/education\/tips-menulis-press-release\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mediabuffet.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Tips Menulis Press Release bagi Pemula\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mediabuffet.co\/#website\",\"url\":\"https:\/\/mediabuffet.co\/\",\"name\":\"Media Buffet: Beyond Public Relations Agency\",\"description\":\"Our branding strategy has proven to generate sales. 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