{"id":9427,"date":"2023-02-24T01:38:50","date_gmt":"2023-02-23T18:38:50","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9427"},"modified":"2023-04-12T16:12:03","modified_gmt":"2023-04-12T09:12:03","slug":"seo-digital-pr","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/seo-digital-pr\/","title":{"rendered":"Mengapa SEO Penting untuk Digital PR"},"content":{"rendered":"<p>Salah satu skills penting yang harus dimiliki dalam digital Public Relations adalah menguasai Search Engine Optimization (SEO). Bagaimana penerapannya?<\/p>\n\n\n\n<p>SEO merupakan strategi dalam mengoptimasi konten untuk memperebutkan posisi atau ranking tertinggi di search engine seperti Google. Strategi ini penting mengingat kebiasaan internet user dalam mengakses informasi via Google biasanya hanya melirik pada konten-konten yang terpampang pada halaman pertama hingga ketiga hasil pencarian.<\/p>\n\n\n\n<p>Banyak faktor yang menyebabkan mengapa suatu website atau content bisa berada di halaman pertama Google. Salah satunya adalah dalam hal pemilihan keyword atau kata kunci. Menemukan keyword yang tepat dilakukan melalui riset dengan tools SEO.<\/p>\n\n\n\n<p>Dalam digital PR, riset keyword selalu dilakukan untuk memahami <em><a href=\"https:\/\/mediabuffet.co\/id\/education\/audience-behavior-digital-pr\/\">audience behaviour<\/a><\/em>. Kita bisa mengetahui apa kebiasaan atau ketertarikan orang terhadap suatu topik&nbsp; melalui keyword yang ia gunakan.<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#Dua_Aspek_Search_Engine_Optimization\"><span class=\"toc_number toc_depth_1\">1<\/span> Dua Aspek Search Engine Optimization<\/a><\/li><li><a href=\"#Kaitan_SEO_dengan_Digital_PR\"><span class=\"toc_number toc_depth_1\">2<\/span> Kaitan SEO dengan Digital PR<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Dua_Aspek_Search_Engine_Optimization\">Dua Aspek Search Engine Optimization<\/span><\/h2>\n\n\n\n<p>Ada dua hal yang menjadi cara dari SEO yakni SEO on-page dan SEO off-page.&nbsp;Keduanya penting untuk digital PR.<\/p>\n\n\n\n<p>Cara yang dilakukan SEO adalah dengan menggunakan keyword tertentu dan sangat spesifik. Sekilas SEO ini mirip dengan paid advertising. Jika dilihat secara seksama, tentunya dua hal ini memiliki beberapa perbedaan.<\/p>\n\n\n\n<p>Perbedaan antara SEO dengan paid advertising adalah SEO melibatkan ranking organik yang mana pemilik website atau konten tidak perlu membayar lebih untuk menempati ranking yang diinginkan. Pengguna search engine seperti Google dapat mengetik apa saja yang mereka inginkan dengan pilihan website atau konten yang bermunculan dalam halaman 1 Google. Begitulah optimalisasi SEO berjalan dengan menggunakan keyword tertentu.<\/p>\n\n\n\n<p>SEO on-page adalah cara optimalisasi konten yang ada pada website dengan mengoptimalisasi copy, keyword, header, meta description, dan lain-lain. Metode ini yang paling sering digunakan. Sedangkan SEO off-page adalah mengoptimalisasi beberapa elemen yang tidak terdapat di dalam website itu sendiri. Salah satu taktik yang paling umum dalam SEO off-page adalah dengan backlink.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kaitan-seo-dengan-digital-pr\"><span id=\"Kaitan_SEO_dengan_Digital_PR\">Kaitan SEO dengan Digital PR<\/span><\/h2>\n\n\n\n<p>Mungkin agak bingung ketika kita mencoba untuk menyatukan pandangan mengenai Digital PR dengan SEO. Namun sebenarnya ini salah satu kunci penting dalam penerapan Digital PR. Salah satu aktivitas PR adalah press release, jika dulu press release dibagikan berupa selembar kertas kepada awak media, di era digital ini kita bisa menciptakan press release yang SEO friendly. Kita dapat menyisipkan kata kunci spesifik agar press release kita mendapatkan digital awareness yang kita inginkan.<\/p>","protected":false},"excerpt":{"rendered":"<p>Salah satu skills penting yang harus dimiliki dalam digital PR adalah menguasai Search Engine Optimization (SEO).<\/p>","protected":false},"author":1,"featured_media":9629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[119,120,122,338,330],"class_list":["post-9427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-digital-marketing","tag-digital-pr","tag-public-relations","tag-search-engine","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mengapa SEO Penting untuk Digital PR - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"Salah satu skills penting yang harus dimiliki dalam digital PR adalah menguasai Search Engine Optimization (SEO).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediabuffet.co\/id\/education\/seo-digital-pr\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mengapa SEO Penting untuk Digital PR\" \/>\n<meta property=\"og:description\" content=\"Salah satu skills penting yang harus dimiliki dalam digital PR adalah menguasai Search Engine Optimization (SEO).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediabuffet.co\/id\/education\/seo-digital-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Buffet: Beyond Public Relations Agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-23T18:38:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-12T09:12:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2023\/02\/Mengapa-SEO-Penting-untuk-Digital-PR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pinter Bareng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pinter Bareng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediabuffet.co\/education\/seo-digital-pr\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/seo-digital-pr\/\"},\"author\":{\"name\":\"Pinter Bareng\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/395b51c17cd5cadc4457306bee3fe4ac\"},\"headline\":\"Mengapa SEO Penting untuk Digital PR\",\"datePublished\":\"2023-02-23T18:38:50+00:00\",\"dateModified\":\"2023-04-12T09:12:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/seo-digital-pr\/\"},\"wordCount\":370,\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"keywords\":[\"Digital Marketing\",\"Digital PR\",\"Public Relations\",\"search engine\",\"SEO\"],\"articleSection\":[\"Education\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediabuffet.co\/education\/seo-digital-pr\/\",\"url\":\"https:\/\/mediabuffet.co\/education\/seo-digital-pr\/\",\"name\":\"Mengapa SEO Penting untuk Digital PR - 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