{"id":9419,"date":"2023-02-24T01:25:45","date_gmt":"2023-02-23T18:25:45","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9419"},"modified":"2023-02-24T01:48:55","modified_gmt":"2023-02-23T18:48:55","slug":"digital-marketer-digital-pr","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/education\/digital-marketer-digital-pr\/","title":{"rendered":"Apakah Digital Marketer termasuk Praktisi Digital PR?"},"content":{"rendered":"<p>Profesi Digital Marketer semakin banyak dicari oleh perusahaan. Seberapa penting peran mereka dalam membangun strategi digital public relations (PR)?<\/p>\n\n\n\n<p>Anda mungkin pernah mengalami saat sedang scrolling akun Instagram lalu tertarik dengan foto sebuah produk dari akun jualan yang tiba-tiba muncul di timeline Anda. Dan semakin Anda melihat-lihat produk yang dipajang Anda semakin tertarik untuk membelinya.<\/p>\n\n\n\n<p>Di balik keputusan Anda membeli produk di Instagram tersebut ada orang-orang yang menjalankan strategi digital marketing. Secara sederhana, digital marketing adalah segala upaya pemasaran dengan memanfaatkan media internet atau online. Pemasaran dilakukan menggunakan media sosial seperti Instagram, Facebook, TikTok, website, atau marketplace. Adapun orang yang menjalankan digital marketing biasanya dikenal dengan julukan digital marketer.<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#Apa_kaitannya_dengan_Digital_PR\"><span class=\"toc_number toc_depth_1\">1<\/span> Apa kaitannya dengan Digital PR?<\/a><\/li><li><a href=\"#Kegunaan_SEO_dalam_PR\"><span class=\"toc_number toc_depth_1\">2<\/span> Kegunaan SEO dalam PR<\/a><\/li><li><a href=\"#Scope_of_Work_Seorang_Digital_Marketer\"><span class=\"toc_number toc_depth_1\">3<\/span> Scope of Work Seorang Digital Marketer<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Apa_kaitannya_dengan_Digital_PR\">Apa kaitannya dengan Digital PR?<\/span><\/h2>\n\n\n\n<p>Ketika berbicara tentang digital marketing dan digital PR banyak orang yang masih bingung untuk membedakannya. Meskipun banyak kesamaan, namun keduanya memiliki perbedaan. Di blog <a href=\"https:\/\/mediabuffet.co\/id\/\"><strong>Media Buffet<\/strong><\/a> kali ini akan membahas, apakah seorang Digital Marketer termasuk praktisi Digital PR?<\/p>\n\n\n\n<p>Digital PR merupakan integrasi antara digital marketing dan PR tradisional. Jika pada digital marketing, tujuannya adalah meningkatkan penjualan. Maka dalam digital PR, tujuan yang ingin dicapai terkait dengan aktivitas PR, seperti brand awareness, reputation atau brand image plus digital presence yang merupakan upaya untuk meningkatkan kehadiran brand secara online. Namun adakalanya digital PR juga berujung pada penjualan.<\/p>\n\n\n\n<p>Karena merupakan integrasi dengan digital marketing, maka dalam prakteknya digital PR banyak menggunakan strategi yang biasa dilakukan dalam digital marketing. Salah satu elemen pentingnya adalah pemahaman tentang <a href=\"https:\/\/mediabuffet.co\/id\/education\/seo-writer-digital-pr\/\">Search Engine Optimization (SEO)<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Kegunaan_SEO_dalam_PR\">Kegunaan SEO dalam PR<\/span><\/h2>\n\n\n\n<p>Dalam digital marketing SEO digunakan untuk mengoptimasi halaman website, produk, mau iklan online agar bisa cepat muncul di halaman pertama hasil pencarian Google. Kami di Media Buffet, menggunakan SEO untuk memahami target audience. Dalam sebuah digital PR agency, seperti Media Buffet, digital marketer akan berintegrasi dengan&nbsp; PR Consultant untuk menjalankan kampanye.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-scope-of-work-seorang-digital-marketer\"><span id=\"Scope_of_Work_Seorang_Digital_Marketer\">Scope of Work Seorang Digital Marketer<\/span><\/h2>\n\n\n\n<p>Sesuai dengan kepakarannya dalam mengolah data-data online, dalam digital PR agency, seorang digital marketer memiliki peran untuk melakukan riset terkait dengan target audience. Misal, mereka akan meriset tentang keyword atau kata kunci tertentu yang biasa diketikkan pengguna internet, mencari tahu kapan mereka online di media sosial, atau apa yang menjadi trend di internet. Hasil riset kemudian akan menjadi salah satu pertimbangan bagi PR Consultant untuk menjalankan brand campaign.<\/p>\n\n\n\n<p>Dari pengertian di atas bisa digambarkan jika peran digital marketer sangat dibutuhkan dalam digital PR.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-right\">Talitha<\/p>","protected":false},"excerpt":{"rendered":"<p>Profesi Digital Marketer semakin banyak dicari oleh perusahaan. Seberapa penting peran mereka dalam membangun strategi digital (PR)?<\/p>","protected":false},"author":9,"featured_media":9420,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[119,120,335,253,122],"class_list":["post-9419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-digital-marketing","tag-digital-pr","tag-pr","tag-pr-agency-jakarta","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apakah Digital Marketer termasuk Praktisi Digital PR? - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"Profesi Digital Marketer semakin banyak dicari oleh perusahaan. Seberapa penting peran mereka dalam membangun strategi digital (PR)?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediabuffet.co\/id\/education\/digital-marketer-digital-pr\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apakah Digital Marketer termasuk Praktisi Digital PR?\" \/>\n<meta property=\"og:description\" content=\"Profesi Digital Marketer semakin banyak dicari oleh perusahaan. Seberapa penting peran mereka dalam membangun strategi digital (PR)?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediabuffet.co\/id\/education\/digital-marketer-digital-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Buffet: Beyond Public Relations Agency\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-23T18:25:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-23T18:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2023\/02\/Apakah-Digital-Marketer-termasuk-Praktisi-Digital-PR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Talitha Ramadaniar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Talitha Ramadaniar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/\"},\"author\":{\"name\":\"Talitha Ramadaniar\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/b10983dec7915c87aa1974f6a9bba492\"},\"headline\":\"Apakah Digital Marketer termasuk Praktisi Digital PR?\",\"datePublished\":\"2023-02-23T18:25:45+00:00\",\"dateModified\":\"2023-02-23T18:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/\"},\"wordCount\":395,\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"keywords\":[\"Digital Marketing\",\"Digital PR\",\"pr\",\"pr agency jakarta\",\"Public Relations\"],\"articleSection\":[\"Education\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/\",\"url\":\"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/\",\"name\":\"Apakah Digital Marketer termasuk Praktisi Digital PR? - Media Buffet: Beyond Public Relations Agency\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/#website\"},\"datePublished\":\"2023-02-23T18:25:45+00:00\",\"dateModified\":\"2023-02-23T18:48:55+00:00\",\"description\":\"Profesi Digital Marketer semakin banyak dicari oleh perusahaan. Seberapa penting peran mereka dalam membangun strategi digital (PR)?\",\"breadcrumb\":{\"@id\":\"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mediabuffet.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apakah Digital Marketer termasuk Praktisi Digital PR?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mediabuffet.co\/#website\",\"url\":\"https:\/\/mediabuffet.co\/\",\"name\":\"Media Buffet: Beyond Public Relations Agency\",\"description\":\"Our branding strategy has proven to generate sales. We integrate &amp; orchestrate digital public relations, 360 communications with digital\u00a0marketing.\",\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mediabuffet.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"id\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mediabuffet.co\/#organization\",\"name\":\"Media Buffet: Beyond Public Relations Agency\",\"url\":\"https:\/\/mediabuffet.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png\",\"contentUrl\":\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png\",\"width\":512,\"height\":512,\"caption\":\"Media Buffet: Beyond Public Relations Agency\"},\"image\":{\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/media-buffet-pr\/mycompany\/\",\"https:\/\/www.instagram.com\/media_buffet\",\"https:\/\/tiktok.com\/@mediabuffet\",\"https:\/\/www.youtube.com\/channel\/UC-ZqdTxSLc_TLQ8Won0qCMw\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/b10983dec7915c87aa1974f6a9bba492\",\"name\":\"Talitha Ramadaniar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14293be84dc8ab54b924968526941a538fafe61cf4a99a838e57be93661b9a74?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14293be84dc8ab54b924968526941a538fafe61cf4a99a838e57be93661b9a74?s=96&d=mm&r=g\",\"caption\":\"Talitha Ramadaniar\"},\"url\":\"https:\/\/mediabuffet.co\/id\/author\/talitha\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Apakah Digital Marketer termasuk Praktisi Digital PR? - Media Buffet: Beyond Public Relations Agency","description":"Profesi Digital Marketer semakin banyak dicari oleh perusahaan. Seberapa penting peran mereka dalam membangun strategi digital (PR)?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediabuffet.co\/id\/education\/digital-marketer-digital-pr\/","og_locale":"id_ID","og_type":"article","og_title":"Apakah Digital Marketer termasuk Praktisi Digital PR?","og_description":"Profesi Digital Marketer semakin banyak dicari oleh perusahaan. Seberapa penting peran mereka dalam membangun strategi digital (PR)?","og_url":"https:\/\/mediabuffet.co\/id\/education\/digital-marketer-digital-pr\/","og_site_name":"Media Buffet: Beyond Public Relations Agency","article_published_time":"2023-02-23T18:25:45+00:00","article_modified_time":"2023-02-23T18:48:55+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/mediabuffet.co\/wp-content\/uploads\/2023\/02\/Apakah-Digital-Marketer-termasuk-Praktisi-Digital-PR.jpg","type":"image\/jpeg"}],"author":"Talitha Ramadaniar","twitter_card":"summary_large_image","twitter_misc":{"Ditulis oleh":"Talitha Ramadaniar","Estimasi waktu membaca":"2 menit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/#article","isPartOf":{"@id":"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/"},"author":{"name":"Talitha Ramadaniar","@id":"https:\/\/mediabuffet.co\/#\/schema\/person\/b10983dec7915c87aa1974f6a9bba492"},"headline":"Apakah Digital Marketer termasuk Praktisi Digital PR?","datePublished":"2023-02-23T18:25:45+00:00","dateModified":"2023-02-23T18:48:55+00:00","mainEntityOfPage":{"@id":"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/"},"wordCount":395,"publisher":{"@id":"https:\/\/mediabuffet.co\/#organization"},"keywords":["Digital Marketing","Digital PR","pr","pr agency jakarta","Public Relations"],"articleSection":["Education"],"inLanguage":"id"},{"@type":"WebPage","@id":"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/","url":"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/","name":"Apakah Digital Marketer termasuk Praktisi Digital PR? - Media Buffet: Beyond Public Relations Agency","isPartOf":{"@id":"https:\/\/mediabuffet.co\/#website"},"datePublished":"2023-02-23T18:25:45+00:00","dateModified":"2023-02-23T18:48:55+00:00","description":"Profesi Digital Marketer semakin banyak dicari oleh perusahaan. Seberapa penting peran mereka dalam membangun strategi digital (PR)?","breadcrumb":{"@id":"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mediabuffet.co\/education\/digital-marketer-digital-pr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediabuffet.co\/"},{"@type":"ListItem","position":2,"name":"Apakah Digital Marketer termasuk Praktisi Digital PR?"}]},{"@type":"WebSite","@id":"https:\/\/mediabuffet.co\/#website","url":"https:\/\/mediabuffet.co\/","name":"Media Buffet: Beyond Public Relations Agency","description":"Our branding strategy has proven to generate sales. We integrate &amp; orchestrate digital public relations, 360 communications with digital\u00a0marketing.","publisher":{"@id":"https:\/\/mediabuffet.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediabuffet.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"id"},{"@type":"Organization","@id":"https:\/\/mediabuffet.co\/#organization","name":"Media Buffet: Beyond Public Relations Agency","url":"https:\/\/mediabuffet.co\/","logo":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/","url":"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png","contentUrl":"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png","width":512,"height":512,"caption":"Media Buffet: Beyond Public Relations Agency"},"image":{"@id":"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/media-buffet-pr\/mycompany\/","https:\/\/www.instagram.com\/media_buffet","https:\/\/tiktok.com\/@mediabuffet","https:\/\/www.youtube.com\/channel\/UC-ZqdTxSLc_TLQ8Won0qCMw\/featured"]},{"@type":"Person","@id":"https:\/\/mediabuffet.co\/#\/schema\/person\/b10983dec7915c87aa1974f6a9bba492","name":"Talitha Ramadaniar","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/mediabuffet.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14293be84dc8ab54b924968526941a538fafe61cf4a99a838e57be93661b9a74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14293be84dc8ab54b924968526941a538fafe61cf4a99a838e57be93661b9a74?s=96&d=mm&r=g","caption":"Talitha Ramadaniar"},"url":"https:\/\/mediabuffet.co\/id\/author\/talitha\/"}]}},"_links":{"self":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts\/9419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/comments?post=9419"}],"version-history":[{"count":1,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts\/9419\/revisions"}],"predecessor-version":[{"id":9421,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts\/9419\/revisions\/9421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/media\/9420"}],"wp:attachment":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/media?parent=9419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/categories?post=9419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/tags?post=9419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}