{"id":9199,"date":"2018-08-02T00:28:00","date_gmt":"2018-08-01T17:28:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9199"},"modified":"2023-01-18T00:45:42","modified_gmt":"2023-01-17T17:45:42","slug":"zap-clinic-top-brand-award","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/press-release\/zap-clinic-top-brand-award\/","title":{"rendered":"Lagi, ZAP Clinic Raih Top Brand Award 2018"},"content":{"rendered":"<p class=\"has-text-align-right wp-block-paragraph\" id=\"viewer-foo\"><strong>Siaran Pers: Untuk Segera Dimuat<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-egbnu\">Jakarta, 2 Agustus 2018<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-cescj\">ZAP Clinic kembali meraih Top Brand Award untuk kategori Jasa <em>Hair Removal<\/em> selama tiga tahun berturut-turut sejak 2016. Penghargaan ini diterima ZAP pada malam penganugerahan <a href=\"https:\/\/www.topbrand-award.com\/top-brand-index\/\">Top Brand Award<\/a> 2018 yang diadakan di Hotel Mulia, Senayan, Jakarta Pusat pada Jumat (27\/7) malam. Keberhasilan ZAP meraih Top Brand Award 2018 membuktikan bahwa ZAP tetap dipercaya sebagai klinik penghilang bulu yang ampuh, meskipun telah bertransformasi sebagai klinik kecantikan sejak 2013 lalu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-9jb7b\">Fadly Shahab, pemilik ZAP Clinic mengatakan, \u201c<em>Walaupun ZAP sudah berubah jadi klinik kecantikan, tapi rupanya metode penghilang rambut ZAP sangat ampuh sehingga laser untuk hair removal kami masih menjadi top of mind pelanggan<\/em>\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-23q1s\">Top Brand Award telah dikenal sebagai ajang penghargaan bagi merek-merek terbaik berdasarkan survei konsumen yang dilakukan oleh Frontier Consulting Group dan Majalah Marketing. Tahun ini survei Top Brand Award 2018 dilakukan kepada 12.000 responden di 15 kota besar di Indonesia pada periode Mei sampai Juni 2018. Peraih penghargaan Top Brand harus memenuhi Top Criteria yang diukur dari tiga parameter yakni <em>mind share, market share <\/em>dan<em> commitment share<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-ebq6o\"><em>Mind share<\/em> mengindikasikan kekuatan merek dalam benak konsumen jika dibandingkan dengan merek-merek lain dalam kategori yang sama. <em>Market share<\/em> mencerminkan aktivitas pembelian aktual konsumen. Sementara <em>commitment share<\/em> menunjukkan kekuatan merek dalam mendorong konsumen untuk membeli ulang merek tersebut di masa mendatang. Rata-rata nilai ketiga kriteria ini akan dijadikan dasar untuk menentukan Top Brand Index. Dari hasil survey ZAP Clinic sendiri berhasil meraih Top Brand Index senilai 34,8%, mengalahkan De-Hair dan Glow Salon.<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#Transformasi_Jadi_Beauty_Clinic\"><span class=\"toc_number toc_depth_1\">1<\/span> Transformasi Jadi Beauty Clinic<\/a><\/li><li><a href=\"#Tentang_ZAP_Clinic\"><span class=\"toc_number toc_depth_1\">2<\/span> Tentang ZAP Clinic<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\" id=\"viewer-9hjq7\"><span id=\"Transformasi_Jadi_Beauty_Clinic\"><strong>Transformasi Jadi Beauty Clinic<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-a7dn\">Meski ZAP Clinic tiga kali berturut-turut memenangkan Top Brand dalam kategori Jasa <em>Hair Removal<\/em>, perawatan kecantikan terlaris di ZAP justru bukan <em>hair removal<\/em>. Dari total 561.377 perawatan kecantikan di ZAP pada semester pertama 2018, 13 persen di antaranya adalah <em>photo facial<\/em>, baru diikuti <em>treatment <\/em>menghilangkan bulu ketiak atau <em>underarm hair removal <\/em>sebanyak 12 persen, dan di peringkat ketiga adalah perawatan <em>face rejuvenation<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-281hr\">Ke depannya ZAP Clinic menargetkan agar perawatan kulit menggunakan laser dan cahaya dari ZAP juga menjadi <em>top of mind<\/em> perempuan pelanggan klinik kecantikan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"viewer-3pimc\"><span id=\"Tentang_ZAP_Clinic\"><strong>Tentang ZAP Clinic<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"viewer-epk9v\">Sejak berubah dari sekadar klinik <em>hair removal<\/em> menjadi klinik kecantikan pada 2013 lalu, pertumbuhan ZAP Clinic pesat melebihi rata-rata industri kecantikan. Sampai pertengahan Juni 2018 ZAP Clinic sudah mendirikan 37 <em>outlet <\/em>di 13 kota. Respon pasar yang antusias membuat ZAP berencana menambah jumlah <em>outlet <\/em>ZAP menjadi 50 <em>outlet<\/em> sampai akhir 2018. Sepanjang semester pertama 2018, jumlah perawatan kecantikan di ZAP mencapai 561,377 perawatan, melonjak 48 persen ketimbang semester pertama 2017 lalu. Pertumbuhan ini jauh di atas rata-rata pertumbuhan industri kecantikan yang hanya sekitar 12 persen per tahun (data L\u2019Oreal &#8211; 2016).<\/p>","protected":false},"excerpt":{"rendered":"<p>ZAP Clinic kembali meraih Top Brand Award untuk kategori Jasa Hair Removal selama tiga tahun berturut-turut sejak 2016. <\/p>","protected":false},"author":1,"featured_media":9201,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[227,276,309],"class_list":["post-9199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-client","tag-press-release","tag-zap-clinic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lagi, ZAP Clinic Raih Top Brand Award 2018 - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"ZAP Clinic kembali meraih Top Brand Award untuk kategori Jasa Hair Removal selama tiga tahun berturut-turut sejak 2016.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediabuffet.co\/id\/press-release\/zap-clinic-top-brand-award\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lagi, ZAP Clinic Raih Top Brand Award 2018\" \/>\n<meta property=\"og:description\" content=\"ZAP Clinic kembali meraih Top Brand Award untuk kategori Jasa Hair Removal selama tiga tahun berturut-turut sejak 2016.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediabuffet.co\/id\/press-release\/zap-clinic-top-brand-award\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Buffet: Beyond Public Relations Agency\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-01T17:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-17T17:45:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2023\/01\/WhatsApp-Image-2018-08-02-at-12.30.23-PM-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pinter Bareng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pinter Bareng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediabuffet.co\/press-release\/zap-clinic-top-brand-award\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/press-release\/zap-clinic-top-brand-award\/\"},\"author\":{\"name\":\"Pinter Bareng\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/eb149cb4fec3b5f4a884c9eda5561edf\"},\"headline\":\"Lagi, ZAP Clinic Raih Top Brand Award 2018\",\"datePublished\":\"2018-08-01T17:28:00+00:00\",\"dateModified\":\"2023-01-17T17:45:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediabuffet.co\/press-release\/zap-clinic-top-brand-award\/\"},\"wordCount\":412,\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"keywords\":[\"client\",\"press release\",\"zap clinic\"],\"articleSection\":[\"Press Release\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediabuffet.co\/press-release\/zap-clinic-top-brand-award\/\",\"url\":\"https:\/\/mediabuffet.co\/press-release\/zap-clinic-top-brand-award\/\",\"name\":\"Lagi, ZAP Clinic Raih Top Brand Award 2018 - 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