Programmatic video<\/em> ini berbentuk videotron yang dipasang di kaca belakang mobil.<\/p>\n\n\n\nPenjelasan sederhana dari programmatic video<\/em> adalah teknologi yang memungkinkan pengiklan meng-upload<\/em> video secara riil time<\/em>, dan video bisa berganti otomatis sesuai dengan lokasi atau waktu. Pengiklan juga bisa memprogram video mana yang tidak ingin mereka tayangkan saat mobil sedang melintasi area tertentu.<\/p>\n\n\n\nCEO & Founder Adroady Edward Halley mengatakan, \u201cPengiklan seharusnya bisa mengontrol kampanye mereka sepenuhnya. Kapan dan dimana mereka ingin publik melihat iklannya, dan video mana yang mereka ingin tunjukkan hanya di area tertentu. Teknologi Adroady akan membuat kampanye marketing sangat tepat sasaran dan terukur\u201d<\/em><\/p>\n\n\n\nTeknologi programmatic video<\/em> Adroady dibangun berdasarkan gabungan dari teknologi internet-of-things, big data<\/em> dan machine learnings.<\/em> Cara kerjanya adalah seketika setelah pengiklan meng-upload<\/em> video mereka lewat dashboard website<\/em>, server akan mengirim videonya ke aplikasi yang ada di smartphone <\/em>pengemudi, yang lalu \u2018berkomunikasi\u2019 dengan komputer mini yang terpasang di dalam mobil. Komputer mini ini yang akan mengubah konten di videotron lewat koneksi wifi<\/em>.<\/p>\n\n\n\nAdroady juga memasang dua kamera di bagian belakang mobil dengan dua fungsi yang berbeda: supaya pengemudi bisa tetap melihat semua yang terjadi di belakang mobil dan untuk menghitung berapa banyak kendaraan yang sudah melihat iklan videotron. Data ini langsung ditransmisikan ke dashboard<\/em> pengiklan, sehingga dalam sekejap mereka bisa memonitor seberapa berhasil kampanye marketingnya.<\/p>\n\n\n\n“We believe outdoor advertisement is not dead yet. The advertisers only find no more rooms for creativity when it comes to the outdoor campaign. Adroady provides that room plus automation process and very measurable advertisement platform through programmatic video,”<\/em> ujar Greg Marchand selaku Co-founder Adroady.<\/p>\n\n\n\nTentang Adroady<\/strong><\/h2>\n\n\n\nAdroady berdiri pada April 2017 lalu oleh Edward Halley dan Greg Marchand. Sampai dengan akhir Desember lalu, Edward masih pegawai kantoran di salah satu perusahaan media nasional di Jakarta. Ia akhirnya resign<\/em> dari pekerjaan tetapnya demi mewujudkan mimpi membangun perusahaan startup<\/em> dari bawah bersama Greg.<\/p>\n\n\n\nSaat ini beberapa perusahaan seperti Lazada, Ralali, Panorama Tour dan Nusatrip sudah mempercayakan kampanye marketingnya lewat platform<\/em> Adroady.<\/p>\n\n\n\nSampai akhir 2018, Adroady akan menambah jumlah layar yang siap putar dan beredar di jalan raya menjadi seribu layar. Untuk memperluas jangkauan iklannya, Adroady bekerjasama dengan komunitas driver<\/em> taksi online <\/em>di Jabodetabek dengan skema bagi keuntungan atau profit sharing<\/em>.<\/p>","protected":false},"excerpt":{"rendered":"Startup di bidang media luar ruang – Adroady, yakin bisa membangkitkan kembali industri iklan luar ruang (outdoor).<\/p>","protected":false},"author":1,"featured_media":9176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[305,227,120,253],"class_list":["post-9175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","tag-adroady","tag-client","tag-digital-pr","tag-pr-agency-jakarta"],"yoast_head":"\n
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