{"id":9091,"date":"2021-09-28T00:20:00","date_gmt":"2021-09-27T17:20:00","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=9091"},"modified":"2023-01-16T08:22:01","modified_gmt":"2023-01-16T01:22:01","slug":"personal-branding-linkedi","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/blog\/personal-branding-linkedi\/","title":{"rendered":"Personal Branding di LinkedIn, Buat Apa?"},"content":{"rendered":"<p>LinkedIn, bisa dibilang merupakan primadona bagi mahasiswa, pencari kerja, atau si pencari kandidat. Jaman sekarang, semua mencari \u201corang\u201d secara profesional yaa melalui LinkedIn, bukan media sosial lainnya.<\/p>\n\n\n\n<p>Jadi, bisa dibilang sangat penting untuk kamu para <em>job hunter<\/em> atau pun professional untuk memoles LinkedIn kamu. Ini dikupas dalam webinar \u201cTalk and Share Vol. 4\u201d di Media Buffet PR, yang mengangkat <a href=\"https:\/\/www.youtube.com\/watch?v=ME53LPiqLPw&amp;ab_channel=MediaBuffetPR\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Bangun Personal Branding via LinkedIn<\/strong><\/a> pada beberapa waktu lalu. Obrolan asik ini dipandu oleh Mas Bima Marzuki, CEO Media Buffet PR dan menghadirkan dua sosok yang punya daya tarik tersendiri di LinkedIn, Mas Haryo Suryosumarto atau yang akrab dipanggil Mas Tommy, Founder dan Managing Director dari Headhunter Indonesia, dan Mba Deecy Lauw yang merupakan Hotel dan Lifestyle Content Creator.<\/p>\n\n\n\n<p>Ada banyak <em>insight<\/em> menarik yang bisa diambil dari obrolan Talk N Share nih. Salah satu nya adalah, semua sepakat bahwa melalui LinkedIn, kita dapat <em>engage<\/em> secara profesional dan bertemu banyak orang di luar industri yang kita geluti. Berbeda dengan instagram yang kebanyakan lebih ke <em>entertainment purposes<\/em>, LinkedIn dipenuhi oleh orang di skala profesional. Bahkan, bisa mendapatkan klien internasional dan berujung <em>lead to sales<\/em> loh!<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#Untuk_apa_sih_personal_branding\"><span class=\"toc_number toc_depth_1\">1<\/span> Untuk apa sih personal branding?<\/a><\/li><li><a href=\"#Algoritma_Yang_Berbeda\"><span class=\"toc_number toc_depth_1\">2<\/span> Algoritma Yang Berbeda<\/a><\/li><li><a href=\"#Mulai_dulu_Yuk\"><span class=\"toc_number toc_depth_1\">3<\/span> Mulai dulu, Yuk!<\/a><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-untuk-apa-sih-personal-branding\"><span id=\"Untuk_apa_sih_personal_branding\"><strong>Untuk apa sih personal branding?<\/strong><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Buat Perusahaan<\/strong> Sebagai perusahaan, membangun citra diri atau <em>branding companies<\/em> akan membuat kamu terlihat <em>standout<\/em> dan dapat lebih banyak klien yang ideal, Bahkan bahkan kamu jadi bisa dengan mudah memilih dengan siapa akan bekerja sama.<\/li>\n\n\n\n<li><strong>Buat Diri Sendiri<\/strong> Kamu akan dipandang sebagai seorang ahli, atau <em>expert<\/em>, di bidang yang kamu geluti. Terlebih kalau kamu punya jabatan yang cukup cihuy, seperti Founder, CEO, atau senior. Ini akan mempengaruhi cara orang lain dalam memperlakukan kamu dengan lebih baik. Bahkan kalau di kemudian hari kamu membuka usaha atau bisnis, tidak menutup kemungkinan <em>sales lead <\/em>bisa menghampiri dari branding kamu yang sudah kuat.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Algoritma_Yang_Berbeda\"><strong>Algoritma Yang Berbeda<\/strong><\/span><\/h2>\n\n\n\n<p>Berbeda dengan media sosial lain dimana kamu harus rajin update pagi &#8211; sore seperti minum obat untuk dapat <em>engagement <\/em>tinggi, di LinkedIn kamu ga perlu se-rajin itu (yang ada kamu dikira gabut) karena algoritma platform ini cenderung unik untuk menjangkau <em>target audience<\/em> mu.<\/p>\n\n\n\n<p>LinkedIn adalah satu-satunya platform yang sangat perhatian sama kita. Misalnya, kita <em>engage<\/em> dengan konten dengan topik <em>public relations<\/em>, entah itu likes \/ komen, aktivitas tersebut terekam dan muncul di <em>homepage feed<\/em> koneksi yang punya minat serupa di <em>public relations<\/em>. Sehingga koneksi kita tahu konten yang sedang kita minati atau komentari. Ini yang membuat personal branding di LinkedIn sangat terbuka luas, mengingat dengan algoritma tersebut konten kita bisa &#8220;jalan-jalan&#8221; dengan bebasnya. Semakin banyak interaksi di konten, semakin tinggi pula konten kamu disebar oleh LinkedIn pada orang-orang yang relevan dengan topik atau kontenmu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span id=\"Mulai_dulu_Yuk\"><strong>Mulai dulu, Yuk!<\/strong><\/span><\/h2>\n\n\n\n<p>Kalo kata tokopedia sih, Mulai Aja Dulu! Personal branding ini sendiri kan ditujukan untuk membuat orang yang relevan bisa mengenal kamu, apa yang kamu lakukan, dan apa area yang menjadi expertise kamu. Bagaimana bisa sayang kalau nggak kenal, ceunah. Jadi kenalin diri kamu lebih dalam, tau siapa yang kamu incar dan <em>image <\/em>seperti apa yang ingin kamu bangun di LinkedIn, dan yang terpenting, konsisten! Dengan formula tersebut, <em>boom<\/em>! Dijamin nggak ada kesempatan nganggur karena semua tawaran sudah mengantri.<\/p>\n\n\n\n<p>Good Luck!<\/p>\n\n\n\n<p>Written by Graciella Novenia, Media Buffet PR Intern<\/p>","protected":false},"excerpt":{"rendered":"<p>LinkedIn adalah salah satu platform media sosial yang berguna dalam membangun personal branding kita  <\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[119,253],"class_list":["post-9091","post","type-post","status-publish","format-standard","hentry","category-blog","tag-digital-marketing","tag-pr-agency-jakarta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Personal Branding di LinkedIn, Buat Apa? - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"LinkedIn adalah salah satu platform media sosial yang berguna dalam membangun personal branding kita\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediabuffet.co\/id\/blog\/personal-branding-linkedi\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal Branding di LinkedIn, Buat Apa?\" \/>\n<meta property=\"og:description\" content=\"LinkedIn adalah salah satu platform media sosial yang berguna dalam membangun personal branding kita\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediabuffet.co\/id\/blog\/personal-branding-linkedi\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Buffet: Beyond Public Relations Agency\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-27T17:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-16T01:22:01+00:00\" \/>\n<meta name=\"author\" content=\"Pinter Bareng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pinter Bareng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediabuffet.co\/blog\/personal-branding-linkedi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/blog\/personal-branding-linkedi\/\"},\"author\":{\"name\":\"Pinter Bareng\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/395b51c17cd5cadc4457306bee3fe4ac\"},\"headline\":\"Personal Branding di LinkedIn, Buat Apa?\",\"datePublished\":\"2021-09-27T17:20:00+00:00\",\"dateModified\":\"2023-01-16T01:22:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediabuffet.co\/blog\/personal-branding-linkedi\/\"},\"wordCount\":518,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"keywords\":[\"Digital Marketing\",\"pr agency jakarta\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mediabuffet.co\/blog\/personal-branding-linkedi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediabuffet.co\/blog\/personal-branding-linkedi\/\",\"url\":\"https:\/\/mediabuffet.co\/blog\/personal-branding-linkedi\/\",\"name\":\"Personal Branding di LinkedIn, Buat Apa? - Media Buffet: Beyond Public Relations Agency\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/#website\"},\"datePublished\":\"2021-09-27T17:20:00+00:00\",\"dateModified\":\"2023-01-16T01:22:01+00:00\",\"description\":\"LinkedIn adalah salah satu platform media sosial yang berguna dalam membangun personal branding kita\",\"breadcrumb\":{\"@id\":\"https:\/\/mediabuffet.co\/blog\/personal-branding-linkedi\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mediabuffet.co\/blog\/personal-branding-linkedi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mediabuffet.co\/blog\/personal-branding-linkedi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mediabuffet.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Personal Branding di LinkedIn, Buat Apa?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mediabuffet.co\/#website\",\"url\":\"https:\/\/mediabuffet.co\/\",\"name\":\"Media Buffet: Beyond Public Relations Agency\",\"description\":\"Our branding strategy has proven to generate sales. 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