{"id":10463,"date":"2024-10-11T02:12:11","date_gmt":"2024-10-10T19:12:11","guid":{"rendered":"https:\/\/mediabuffet.co\/?p=10463"},"modified":"2024-10-11T02:23:55","modified_gmt":"2024-10-10T19:23:55","slug":"liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner","status":"publish","type":"post","link":"https:\/\/mediabuffet.co\/id\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/","title":{"rendered":"Liquid Death: Brand Air Mineral dengan Strategi Marketing yang Revolusioner"},"content":{"rendered":"<p>Sudah tahu tentang Liquid Death? Brand air mineral dalam kaleng ini sedang jadi perbincangan hangat di industri minuman, meskipun belum masuk ke Indonesia. Mereka punya strategi marketing dan iklan yang berani dan &#8216;badass,&#8217; bikin mereka beda banget dari iklan konvensional.<\/p>\n\n\n\n<p><a href=\"https:\/\/liquiddeath.com\/en-id\">Liquid Death<\/a> lahir dari ide kreatif Mike Cessario, seorang Creative Director yang bosan dengan iklan yang biasa-biasa aja. Akhirnya brand ini lahir dengan nama yang provokatif dan strategi marketing yang unik, mereka viral sebelum produknya sendiri diluncurkan! Ini akhirnya mendorong tim mereka untuk segera meluncurkan produk guna memenuhi permintaan yang terus meningkat. Tapi, bagaimana bisa brand yang anti-mainstream ini kini bernilai 700 juta USD?<\/p>\n\n\n\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Daftar Isi:<\/p><ul class=\"toc_list\"><li><a href=\"#Strategi_Marketing_Liquid_Death\"><span class=\"toc_number toc_depth_1\">1<\/span> Strategi Marketing Liquid Death<\/a><ul><li><a href=\"#Marketing_Revolusioner\"><span class=\"toc_number toc_depth_2\">1.1<\/span> Marketing Revolusioner<\/a><\/li><li><a href=\"#Pertumbuhan_Cepat_dan_Prospek_Masa_Depan_Liquid_Death\"><span class=\"toc_number toc_depth_2\">1.2<\/span> Pertumbuhan Cepat dan Prospek Masa Depan Liquid Death<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-strategi-marketing-liquid-death\"><span id=\"Strategi_Marketing_Liquid_Death\">Strategi Marketing Liquid Death<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-revolusioner\"><span id=\"Marketing_Revolusioner\">Marketing Revolusioner<\/span><\/h3>\n\n\n\n<p>Pendekatan Mike Cessario terhadap marketing sangat berbeda. Iklan air mineral yang agak lain ini dirancang untuk mengejutkan dan menghibur, dengan visual yang intens dan tema yang kadang-kadang gelap namun humoris.\u00a0<\/p>\n\n\n\n<p>Lihat saja pilihan tagline mereka: Murder Your Thirst! Yang sama sekali jauh dari kesan produk air mineral dalam kemasan. Strategi tak biasa ini ternyata sangat cocok dengan audiens muda yang bosan dengan taktik marketing yang itu-itu saja.<\/p>\n\n\n\n<p>Disaat produk air mineral kemasan lainnya menggunakan kemasan botol plastik, Liquid to Death hadir dalam kemasan kaleng.Tak hanya itu, agar konsumen mereka terlihat keren, Liquid to Death juga ambil posisi ambil bagian dalam aksi sosial dengan menyebarkan tagline #deathtoplastic.&nbsp;<\/p>\n\n\n\n<p>Dan ini merupakan salah satu strategi mereka menarik pengikut setianya. Dimana seperti kita ketahui, anak-anak muda sangat peduli dan ingin terlibat dengan aksi-aksi sosial dan lingkungan.<\/p>\n\n\n\n<p>Sejak awal, brand ini sukses membangun basis penggemar yang loyal. Lini merchandise mereka, mulai dari kaos hingga skateboard, membantu menciptakan rasa komunitas di antara para penggemar. Mereka tidak hanya menjual air; mereka menjual gaya hidup, dan orang-orang menyukainya. Buy Messages, Not Product!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pertumbuhan-cepat-dan-prospek-masa-depan-liquid-death\"><span id=\"Pertumbuhan_Cepat_dan_Prospek_Masa_Depan_Liquid_Death\">Pertumbuhan Cepat dan Prospek Masa Depan Liquid Death<\/span><\/h3>\n\n\n\n<p>Kisah sukses mereka menjadi bukti kekuatan inovasi dalam marketing dan konsistensi pada identitas brand. Liquid Death lebih dari sekadar brand air dalam kaleng; ini adalah fenomena marketing. Dengan berani tampil beda, mereka bukan hanya mengganggu industri minuman tetapi juga membangun brand yang berdiri untuk sesuatu yang lebih dari sekadar memuaskan dahaga. Akan menarik untuk melihat bagaimana mereka terus berkembang dan mempertahankan keunggulan mereka di pasar yang selalu berubah.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Sudah tahu tentang Liquid Death? Brand air mineral dalam kaleng ini sedang jadi perbincangan hangat di industri minuman, meskipun belum [&hellip;]<\/p>","protected":false},"author":1,"featured_media":10464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[159],"tags":[288],"class_list":["post-10463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Liquid Death: Brand Air Mineral dengan Strategi Marketing yang Revolusioner - Media Buffet: Beyond Public Relations Agency<\/title>\n<meta name=\"description\" content=\"Sudah tahu tentang Liquid Death? Mereka punya strategi marketing dan iklan yang berani dan &#039;badass,&#039; bikin mereka beda banget dari yang lain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mediabuffet.co\/id\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liquid Death: Brand Air Mineral dengan Strategi Marketing yang Revolusioner\" \/>\n<meta property=\"og:description\" content=\"Sudah tahu tentang Liquid Death? Mereka punya strategi marketing dan iklan yang berani dan &#039;badass,&#039; bikin mereka beda banget dari yang lain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mediabuffet.co\/id\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/\" \/>\n<meta property=\"og:site_name\" content=\"Media Buffet: Beyond Public Relations Agency\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-10T19:12:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-10T19:23:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2024\/10\/4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pinter Bareng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pinter Bareng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/\"},\"author\":{\"name\":\"Pinter Bareng\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/395b51c17cd5cadc4457306bee3fe4ac\"},\"headline\":\"Liquid Death: Brand Air Mineral dengan Strategi Marketing yang Revolusioner\",\"datePublished\":\"2024-10-10T19:12:11+00:00\",\"dateModified\":\"2024-10-10T19:23:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/\"},\"wordCount\":371,\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"keywords\":[\"branding\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/\",\"url\":\"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/\",\"name\":\"Liquid Death: Brand Air Mineral dengan Strategi Marketing yang Revolusioner - Media Buffet: Beyond Public Relations Agency\",\"isPartOf\":{\"@id\":\"https:\/\/mediabuffet.co\/#website\"},\"datePublished\":\"2024-10-10T19:12:11+00:00\",\"dateModified\":\"2024-10-10T19:23:55+00:00\",\"description\":\"Sudah tahu tentang Liquid Death? Mereka punya strategi marketing dan iklan yang berani dan 'badass,' bikin mereka beda banget dari yang lain.\",\"breadcrumb\":{\"@id\":\"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mediabuffet.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Liquid Death: Brand Air Mineral dengan Strategi Marketing yang Revolusioner\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mediabuffet.co\/#website\",\"url\":\"https:\/\/mediabuffet.co\/\",\"name\":\"Media Buffet: Beyond Public Relations Agency\",\"description\":\"Our branding strategy has proven to generate sales. We integrate &amp; orchestrate digital public relations, 360 communications with digital\u00a0marketing.\",\"publisher\":{\"@id\":\"https:\/\/mediabuffet.co\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mediabuffet.co\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"id\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mediabuffet.co\/#organization\",\"name\":\"Media Buffet: Beyond Public Relations Agency\",\"url\":\"https:\/\/mediabuffet.co\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png\",\"contentUrl\":\"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png\",\"width\":512,\"height\":512,\"caption\":\"Media Buffet: Beyond Public Relations Agency\"},\"image\":{\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/media-buffet-pr\/mycompany\/\",\"https:\/\/www.instagram.com\/media_buffet\",\"https:\/\/tiktok.com\/@mediabuffet\",\"https:\/\/www.youtube.com\/channel\/UC-ZqdTxSLc_TLQ8Won0qCMw\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/395b51c17cd5cadc4457306bee3fe4ac\",\"name\":\"Pinter Bareng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/mediabuffet.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3efd9b56173af1fa120ddc9632b2eab14cc0fdf1436537b81722f3778b09dadc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3efd9b56173af1fa120ddc9632b2eab14cc0fdf1436537b81722f3778b09dadc?s=96&d=mm&r=g\",\"caption\":\"Pinter Bareng\"},\"sameAs\":[\"https:\/\/mediabuffet.co\"],\"url\":\"https:\/\/mediabuffet.co\/id\/author\/mb\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Liquid Death: Brand Air Mineral dengan Strategi Marketing yang Revolusioner - Media Buffet: Beyond Public Relations Agency","description":"Sudah tahu tentang Liquid Death? Mereka punya strategi marketing dan iklan yang berani dan 'badass,' bikin mereka beda banget dari yang lain.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mediabuffet.co\/id\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/","og_locale":"id_ID","og_type":"article","og_title":"Liquid Death: Brand Air Mineral dengan Strategi Marketing yang Revolusioner","og_description":"Sudah tahu tentang Liquid Death? Mereka punya strategi marketing dan iklan yang berani dan 'badass,' bikin mereka beda banget dari yang lain.","og_url":"https:\/\/mediabuffet.co\/id\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/","og_site_name":"Media Buffet: Beyond Public Relations Agency","article_published_time":"2024-10-10T19:12:11+00:00","article_modified_time":"2024-10-10T19:23:55+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/mediabuffet.co\/wp-content\/uploads\/2024\/10\/4.png","type":"image\/png"}],"author":"Pinter Bareng","twitter_card":"summary_large_image","twitter_misc":{"Ditulis oleh":"Pinter Bareng","Estimasi waktu membaca":"2 menit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/#article","isPartOf":{"@id":"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/"},"author":{"name":"Pinter Bareng","@id":"https:\/\/mediabuffet.co\/#\/schema\/person\/395b51c17cd5cadc4457306bee3fe4ac"},"headline":"Liquid Death: Brand Air Mineral dengan Strategi Marketing yang Revolusioner","datePublished":"2024-10-10T19:12:11+00:00","dateModified":"2024-10-10T19:23:55+00:00","mainEntityOfPage":{"@id":"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/"},"wordCount":371,"publisher":{"@id":"https:\/\/mediabuffet.co\/#organization"},"keywords":["branding"],"articleSection":["Blog"],"inLanguage":"id"},{"@type":"WebPage","@id":"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/","url":"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/","name":"Liquid Death: Brand Air Mineral dengan Strategi Marketing yang Revolusioner - Media Buffet: Beyond Public Relations Agency","isPartOf":{"@id":"https:\/\/mediabuffet.co\/#website"},"datePublished":"2024-10-10T19:12:11+00:00","dateModified":"2024-10-10T19:23:55+00:00","description":"Sudah tahu tentang Liquid Death? Mereka punya strategi marketing dan iklan yang berani dan 'badass,' bikin mereka beda banget dari yang lain.","breadcrumb":{"@id":"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mediabuffet.co\/blog\/liquid-death-brand-air-mineral-dengan-strategi-marketing-yang-revolusioner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mediabuffet.co\/"},{"@type":"ListItem","position":2,"name":"Liquid Death: Brand Air Mineral dengan Strategi Marketing yang Revolusioner"}]},{"@type":"WebSite","@id":"https:\/\/mediabuffet.co\/#website","url":"https:\/\/mediabuffet.co\/","name":"Media Buffet: Beyond Public Relations Agency","description":"Our branding strategy has proven to generate sales. We integrate &amp; orchestrate digital public relations, 360 communications with digital\u00a0marketing.","publisher":{"@id":"https:\/\/mediabuffet.co\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mediabuffet.co\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"id"},{"@type":"Organization","@id":"https:\/\/mediabuffet.co\/#organization","name":"Media Buffet: Beyond Public Relations Agency","url":"https:\/\/mediabuffet.co\/","logo":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/","url":"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png","contentUrl":"https:\/\/mediabuffet.co\/wp-content\/uploads\/2022\/10\/cropped-logo-media-buffet-lingakarn-shadow-luar-transparan-1.png","width":512,"height":512,"caption":"Media Buffet: Beyond Public Relations Agency"},"image":{"@id":"https:\/\/mediabuffet.co\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/media-buffet-pr\/mycompany\/","https:\/\/www.instagram.com\/media_buffet","https:\/\/tiktok.com\/@mediabuffet","https:\/\/www.youtube.com\/channel\/UC-ZqdTxSLc_TLQ8Won0qCMw\/featured"]},{"@type":"Person","@id":"https:\/\/mediabuffet.co\/#\/schema\/person\/395b51c17cd5cadc4457306bee3fe4ac","name":"Pinter Bareng","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/mediabuffet.co\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3efd9b56173af1fa120ddc9632b2eab14cc0fdf1436537b81722f3778b09dadc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3efd9b56173af1fa120ddc9632b2eab14cc0fdf1436537b81722f3778b09dadc?s=96&d=mm&r=g","caption":"Pinter Bareng"},"sameAs":["https:\/\/mediabuffet.co"],"url":"https:\/\/mediabuffet.co\/id\/author\/mb\/"}]}},"_links":{"self":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts\/10463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/comments?post=10463"}],"version-history":[{"count":1,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts\/10463\/revisions"}],"predecessor-version":[{"id":10465,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/posts\/10463\/revisions\/10465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/media\/10464"}],"wp:attachment":[{"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/media?parent=10463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/categories?post=10463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediabuffet.co\/id\/wp-json\/wp\/v2\/tags?post=10463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}