ZAP Clinic Wins Two Prestigious Awards in One Week
Press Release: For Immediate Release
Jakarta, August 1, 2019
ZAP Clinic has won the Marketeers Omni Brands Awards 2019 and Superbrands 2019. ZAP Clinic received both awards within the same week.
The presentation of the Marketeers Omni Brands of the Year 2019 award to ZAP Clinic took place on Wednesday (July 24) at The Ritz-Carlton Jakarta. Meanwhile, ZAP Clinic was named a Superbrands 2019 winner in the Hair Removal Clinic category on Friday (July 26) at the Sheraton Grand Jakarta Hotel. ZAP Clinic’s success in winning these two awards solidifies its position as a leading, high-quality beauty clinic brand in Indonesia.
“These two awards further fuel our passion to continue innovating in providing the best service to our customers. ZAP Clinic is committed to being a brand that resonates with women across all generations; therefore, implementing the best strategies to capture customer attention and loyalty is one of our top priorities,” said ZAP Clinic CEO Fadly Sahab.
The Omni Brands Awards were held for the first time this year by Marketeers. The awards were presented to companies across various sectors in Indonesia that have successfully implemented omnichannel marketing strategies—that is, the integration of offline and online marketing activities—thereby emerging as a new force. According to the “The Omnichannel Imperative” study conducted by Resulticks, only about 48% of companies in Indonesia have adopted omnichannel marketing strategies.
ZAP Clinic was recognized for successfully implementing an omnichannel marketing strategy by effectively optimizing social media channels, its website, and its app to complement its offline services. Before expanding into online channels, ZAP Clinic had consistently improved its services by focusing on its Unique Selling Proposition (USP). This integration not only enabled ZAP Clinic to successfully attract new customers but also to maintain the loyalty of its existing customers.
Meanwhile, ZAP Clinic was deemed worthy of receiving the 2019 Superbrands Award in the Hair Removal Clinic category for its success in pioneering and maintaining hair removal services. ZAP Clinic’s innovations in laser technology—for both hair removal and beauty treatments—have made it a top-of-mind choice among Indonesians.
These results were determined by Superbrands following a series of research studies and surveys on the brands most favored by consumers. Respondents, aged 15–55, were from the upper-middle-class demographic in the following six regions: Greater Jakarta, Surabaya, Bandung, Semarang, Medan, and Makassar.
The Marketeers Omni Brands of the Year 2019 and Superbrands 2019 awards have spurred ZAP Clinic to continue being a trendsetter in the beauty industry. ZAP Clinic also demonstrated its commitment to innovation by launching Indonesia’s first men’s grooming clinic, MEN/O/LOGY by ZAP, in July 2019.
About ZAP Clinic
Since transitioning from a hair removal clinic to a beauty clinic in 2013, ZAP Clinic’s growth has far exceeded the beauty industry average. As of May 2019, ZAP Clinic had established 40 locations across 15 cities. ZAP Clinic is the only beauty clinic in Indonesia that specializes in laser-based skin treatments. After ten years in business, ZAP has won numerous awards, ranging from national accolades such as the Top Brand Awards 2016–2018 and Superbrands 2019 to international honors like the Business Excellence Forums & Awards in the “Fastest Growing Company” category.
END
