Pitch Deck: Tips for Winning Over Clients with Data

Some people may already be familiar with the term “pitch deck”—especially those who work in the field of communications, specifically public relations, such as a PR consultant at Media Buffet PR. For these PR consultants, pitch decks are part of their daily routine when dealing with clients. This is because pitch decks are closely tied to “delighting clients with data” in order to meet their current needs.

This stems from the fact that clients always have a myriad of needs that must be met immediately for the sake of the company’s or organization’s progress. To address these client needs, PR consultants at a Jakarta-based PR agency strive to do everything in their power to fulfill them through data packaged into a pitch deck. According to Canva, a pitch deck can be understood as a medium used to present facts from research findings, visual data, business strategies, concepts, and more.

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Understanding Pitch Decks in Depth

This understanding of pitch decks aligns with what Andita Rahma, a PR Associate at Media Buffet PR, has shared. Andita revealed that a pitch deck does indeed cover several crucial elements, including key points such as communication strategies, real data, campaign concepts, campaign locations, and more—all presented in as much detail as possible to convince clients. By presenting data that is neatly packaged in a pitch deck, clients can assess whether the data and concepts strongly support meeting the company’s needs—which can be achieved through a campaign, for example.

Andita also believes that a pitch deck plays a very important role because it is used to address the client’s desires and needs, while simultaneously serving as a guideline for the client in achieving their planned objectives. Take, for example, Andita, who is currently handling one of Media Buffet PR’s clients, Food Market Hub. When Food Market Hub wants to launch a brand campaign, Andita needs to include the necessary data in the pitch deck—such as the event concept, invited speakers, the rationale for selecting them, the event location, and so on.

For someone working at a Jakarta PR agency like Andita, it’s only natural that the pitch deck becomes a sort of “best friend” in carrying out the mission of a PR practitioner. So, with the information about pitch decks shared above, we can see that pitch decks truly play a vital role in enabling PR practitioners to perform their duties and meet client needs. In fact, the role of a pitch deck is likened to the foundation for implementing communication strategies between PR consultants and clients.

Written by Shely Mariatur, Public Relations Intern at Media Buffet PR