Ms. Tejo, the Key Opinion Leader
The character of the sarcastic Mrs. Tejo went viral on social media a while back due to her role in the short film “TILIK,” produced by Ravacana. Who would have thought that this film, produced back in 2018, would still be relevant to the current situation in 2020?
Bu Tejo has come under the spotlight because she reflects the reality of how people can trust information based solely on a source presented by a single individual. Such information sources are typically trusted to always provide accurate news and shape public opinion to believe the information presented.
Bu Tejo from a Public Relations Perspective
From a PR and marketing perspective, the character of Bu Tejo closely resembles the role of a Key Opinion Leader (KOL) or influencer. The role of KOLs or influencers is to disseminate information about a brand’s or company’s products, campaign programs, and services to the public, reaching a wide audience through social media.
In disseminating information, Bu Tejo is supported by the power of social media, which serves as a tool for validating information used to shape the opinions of mothers. Take, for example, the scene where Bu Tejo shows a photo on the Instagram account of the village head’s daughter—(she claims) the daughter’s photo style looks mature and as if she were a kept woman. How did the mothers react? Of course, they agreed with Mrs. Tejo.
Mrs. Tejo is truly an influencer.
Social media has now become a powerful platform for communicating with audiences; it’s not uncommon for many brands or companies to use influencers as a tool for the success of their campaigns or simply to market products or services.
Brands or companies usually choose influencers because they have a large following and high engagement, and their followers trust that what the influencer shares is factual or an “honest review.” Of course, the benefit for brands or companies that use influencers is increased brand awareness and higher profits.
For brands or companies looking to work with KOLs or influencers, don’t forget to research their image and personality, understand how they communicate with their audience, and identify the KOL’s or influencer’s target audience to ensure a perfect fit with your brand or company!
Written by Runi, PR Consultant at Media Buffet Public Relations
