Digital Data 2022: TikTok Is Skyrocketing!

Do you agree that technology and digital data are among the solutions to the challenges facing people around the world? Yes, the demands of this new lifestyle—or “new normal”—can ultimately be met smoothly thanks to technological advancements, such as online delivery services, internet access, and social media. As a result, people can stay connected and engage in various activities virtually.

As we enter 2022, the challenges of the digital world are becoming even greater, given that digitalization is advancing at a rapid pace. All sectors are being pushed to accelerate their digitalization and adapt to this digital world. According to the report by We Are Social and Hootsuite titled “Digital Data 2022: Global Overview,” the pre-pandemic growth of the digital world continued at a rapid pace.

Here are some key takeaways that can serve as a guide for PR agencies in Jakarta and social media agencies in Jakarta when designing a digital marketing strategy:

Digital Data 2022

Global Internet Users

The total number of internet users worldwide is 4.95 million, a 4% increase compared to January 2021, and Northern Europe was named the region with the highest number of internet users, at 98% of its population. Meanwhile, in ASEAN, internet users account for 72% of the population. In Indonesia, 73.7% of the population uses the internet. Although this figure is above the global average of 62.5%, Indonesia lags far behind Singapore, Malaysia, and Thailand.

This highlights the level of internet literacy among Indonesians. This is certainly linked to the government’s goal of making Indonesia a leader in the Metaverse.

Global Social Media Users

Social media, which accounts for the largest share of global internet usage, has become an integral part of daily life. According to the official We Are Social website, there were 4.62 billion social media users worldwide as of January 2022. The user base has grown by 10%—or 424 million new users—since last year.

The Most-Downloaded Social Media Platform

In recent years, TikTok has been on a roll and has become one of the most popular social media platforms. After being named the most popular site of 2021—beating out Google—this short-form video-based social media platform is now the No. 1 most-downloaded social media app, surpassing Instagram and Facebook.

This certainly presents a golden opportunity for digital agencies and social media agencies in Jakarta to maximize short-form video content—a strategy that Media Buffet PR also highlighted in its “Digital Marketing Trends 2022” report as one of the key digital marketing strategies. In fact, TikTok’s user base continues to grow, adding an average of 650,000 new users and has already surpassed 1 billion Monthly Active Users (MAU). Bravo!

The Role of Social Media for Brands

Brands and business owners are also feeling the impact of social media and technological advancements, making it much easier for us—as consultants at an Indonesian PR agency—to market and communicate the products of the brands we represent. The latest data reveals that 27.6% of internet users aged 16–64 became aware of a brand after being exposed to ads on social media. This proves that social media advertising remains effective for reaching potential customers. Beyond brand awareness, a strong digital presence on social media also influences sales conversion—at least 4 out of 10 people will first check out the social media pages of products they’re interested in.

On the other hand, a brand’s website also plays a crucial role, as 37.1% of internet users rely on search engines to find information about specific products. If your brand already has a website, make sure it’s SEO-friendly by avoiding these common mistakes. Yes, SEO does play a crucial role in building a brand or business. Don’t forget about Google My Business, too!

Those are the 4 key takeaways from the 2022 Digital Data report, summarized by Media Buffet PR from reports by We Are Social and Hootsuite. We hope this helps you design your digital marketing strategy!