Boost Brand Awareness Through Press Releases

Brand awareness is crucial for helping the audience understand and recognize the value that sets a brand apart from others. This is because, as more people become aware of a brand, more people become familiar with the products it offers, increasing the likelihood that the brand will become top of mind for the audience.

As cited by HubSpot, brand awareness represents how familiar the target audience is with a company and how well they can recognize it. Brands that achieve high awareness are more easily trusted and recognized by the public. This is why brand awareness is so important, especially when a brand is just getting started.

When it comes to brand awareness, it’s closely tied to the role of a public relations consultant at a Jakarta PR agency, where one of their daily tasks is to spread and boost “brand awareness” among the public. There are several tools used by PR consultants, such as press releases, which are essentially the “old-school” staple of a PR consultant’s toolkit.

Why are press releases used as a medium to boost brand awareness?

Aguslia Hidayah, a Senior PR Consultant at the Jakarta-based PR agency Media Buffet PR, provides a compelling answer. According to Lia, press releases and brand awareness are interrelated in boosting brand awareness, so it’s very common for press releases to be used as a medium for spreading brand awareness about a product or service. This is done because a press release is an official statement from a company that is then disseminated to the public and is trusted by the public as well.

However, Lia also shared some insights: the use of press releases to spread and boost brand awareness must be tailored to the target audience a company aims to reach. For example, one of Media Buffet PR’s clients—iQiyi— launched a new Korean drama targeting young people who still frequently consume mainstream media—both online and offline. Therefore, the launch could be announced via a press release using a communication style aligned with the brand’s character, ensuring it reaches those within iQiyi’s target audience.

From the explanation above, we can conclude that press releases are an integral part of a brand’s life and the work of PR consultants—particularly at PR agencies in Jakarta—and will continue to be used as long as mainstream media remains a part of society. That’s why Media Buffet PR will be offering a special training session for those of you who are still unsure or curious and want to learn more about writing press releases. When will the training session be held? Stay tuned for more information! Follow us on Instagram and LinkedIn at Media Buffet PR.

Written by Shely Mariatur, Public Relations Intern at Media Buffet PR