3 Ways to Boost Website Traffic with Digital PR

According to a report by We Are Social (2021), 33 percent of internet users use search engines—such as Google, Bing, or Yahoo—to look for information about brands or products online. Meanwhile, 27.6 percent choose to search for information by visiting the brand or product’s website directly. By implementing a digital PR strategy, you can increase website traffic so that your brand or business’s products can be found more easily on Google.

Since its inception in 1997, Google has remained the most widely used search engine by internet users worldwide. HubSpot estimates that Google receives an average of 63,000 search queries per second, with over 10 trillion pieces of data available.

This naturally leads us to ask: with so much data stored on Google, how can users easily find our brand or product on Google?

Imagine you go to a supermarket or grocery store to look for a specific type of milk. As soon as you walk in, the milk you’re looking for is right there on the front shelf. You’d head straight over and put it in your cart, right?

People’s habits when using Google are actually the same. Most of their attention is focused solely on the first page of Google results when they’re searching for information. If they don’t find a satisfactory answer on that first page, only then will they move on to the next page.

That’s why Google has created competition among website owners and publishers—a race to get their websites to appear on Google’s first page. The more often a website appears on the first page, the higher the chance of increasing traffic or visits to that website. For a brand, high website traffic will increase leads that have the potential to convert into sales.

In today’s world, a website has become a crucial element for any business, serving as a hub for the information prospective customers may need before deciding to purchase the products or services offered. In the practice of Digital Public Relations, a website represents a brand’s digital presence and enhances brand and product awareness online.

Digital PR Strategy

Getting your website to appear on the first page of Google requires a strategy. The good news is that this strategy can be learned through digital PR practices, which are an integration of traditional PR and digital marketing.

To increase website traffic, you can try the following three digital PR strategies:

Search Engine Optimization (SEO)

A simple definition of SEO is a technique used to optimize a website so it appears on Google’s first page and even ranks first in the search results. A key element of this technique is identifying the right target keywords related to your brand or product. Keywords are the words or phrases that internet users type when searching for information on Google. On a website, keywords can be incorporated into articles, website content, product descriptions, company profiles, website titles, and even online ads.

However, at Media Buffet Public Relations, we view SEO more as an approach—a tool—to understand our audience more closely and with greater precision.

Digital PR SEO Content

One of the main attractions of a website is the engaging information it presents. Website visitors will be happy to spend time browsing page after page of your site if they feel they’ve found the information they’ve been looking for. Engaging content can also encourage them to return to your site.

To find content ideas for articles that will captivate readers, you need to conduct keyword research. Then, write the articles following SEO best practices. 

Link Building 

According to a report by We Are Social (2021), the number of active social media users in Indonesia has reached 170 million. The average time spent interacting on social media is 3 hours and 14 minutes per day. You can capitalize on this momentum by more actively sharing links from your website on social media. You can also run ads on social media platforms like Facebook, Twitter, TikTok, YouTube, and Instagram, or collaborate with influencers.

Most importantly, before implementing the three strategies above to drive website traffic, ensure that your brand or product’s website design is appealing so that visitors will return to your site.

Wiko Rahardjo