Twitter Trends 2021: Ideas for Digital PR & Marketing Campaigns

Do you often check Twitter to catch up on the latest news? Don’t worry—you’re not alone. Many people do indeed browse Twitter to find out about current events, hobbies, and other topics. Twitter is no longer just a platform for “venting” and following the latest gossip. More than that, it turns out to be an effective tool for public relations activities.

The sheer volume of conversations on Twitter shapes trends in real time, and this certainly presents an opportunity for brands and public relations or digital marketing professionals to better connect with their audiences.

Recently, Twitter released a report on the six conversation trends that have dominated over the past three years, highlighting how brands can participate in these conversations to stay relevant.

Twitter Trends 2021

Well-Being

With the COVID-19 pandemic, mental health has become one of the hottest topics in recent times. People are starting to realize the importance of prioritizing self-care. “You have to stay sane even when life gets tough”—they say. This is a golden opportunity for brands to demonstrate what well-being means and how they prioritize the well-being of their employees.

Creator Culture

The pandemic has led us to spend more time at home. Naturally, this has allowed us to pursue our interests, hone our skills, and inspire one another on Twitter. By engaging content creators and communities to foster creativity and inspiration, brands can stay relevant and connect with their audiences.

Everyday Wonder

Indonesia is still deeply rooted in myths, the supernatural, and even fortune-telling! These topics are quite “popular” on Twitter and serve as entertainment for many people. As a brand’s public relations team, you need to act fast to entertain your audience with content infused with humor and fantasy. Even though these topics might seem a bit out there, this is a great time to draw your audience into conversations that resonate with them. Try creating a zodiac horoscope thread or a horror thread to kick off the conversation.

One Planet

Have you heard of the trends surrounding the “straw & plastic movement” or bottle/trash recycling initiatives? This shows that public awareness about environmental conservation is slowly but surely growing. Brands and public relations professionals can leverage this momentum to educate their audiences about sustainability concepts, eco-friendly products, and product transparency.

Tech Life

Who’s been keeping you company while staying home? It’s probably your gadgets, right? If you’re not relaxing while scrolling through e-commerce sites, you’re probably streaming the latest series. It’s no surprise that Tech Life has been a hot topic over the past three years, thanks to the integration of technology into daily life. Use this opportunity to introduce your brand by exploring ways to enhance the consumer experience with a touch of technology.

My Identity

This pandemic has served as a catalyst for self-reflection and the search for one’s true identity. This conversation has also been fueled by numerous tweets surrounding equality, justice, and the values we uphold. Of course, it’s crucial for brands and public relations professionals to consider the interests and values that align with their audience when developing their products—as a first step toward staying relevant.

With the emergence of Twitter Trends 2021, public relations agencies and digital marketing agencies can take a step forward in conducting communication campaigns targeting an increasingly segmented audience—thanks to Twitter—and the dissemination of information is now unrestricted by time and space. Thus, digital public relations enables brands to develop strategies and communications through digital media content to achieve greater goals.