From Office to FYP: Corporate Branding Strategies You Must Try

At Media Buffet, Mas Bima—our CEO—often asks us to create internal content. The goal is clear: increase Media Buffet's digital presence. The corporate branding content that we produce is not just a post, but also always makes the audience curious.

Interestingly, this curiosity mostly has a positive tone. Many people commented, "Wow, the office is really fun!" or “Hahaha, you guys are so funny!” Some people even asked, "How do you do an internship at Media Buffet?"

Corporate Branding Content Phenomenon

Nowadays, brands are not only selling products or services on TikTok and Instagram, but are starting to build their image through these two platforms. Instead of promoting products or services, many companies actually show their daily life in the office—from work vibes, company culture, to behind-the-scenes, which are really relatable.

Some brands even make employees the “main stars” in their content. For example, Mba CETE from Optikalunett who always wears her office glasses when commuting, or Mas Tenue from Tenue de Attire who is really good at impersonating various characters with outfits from the brand where she works. Content like this feels closer, more real, and certainly more engaging for the audience.

It's no surprise that this content-based corporate branding strategy is increasingly popular. Apart from making brand exposure wider, this approach also builds an emotional connection with the audience—in a way that is more organic, fun, and definitely easy to relate to!

Types of Corporate Branding Content on TikTok

Brand storytelling

This content focuses on the history of the company's founding, including the vision, mission, and products and services offered. The main goal of this content is usually to  build awareness and attract new leads. This type of content is more suitable for new companies that are trying to introduce themselves and build credibility.

Behind-the-scenes

This content displays the company's internal activities, including work culture, internal activities, and special moments that occur. The characteristic is that it involves a lot of employees rather than the products or services being sold. This type of content is often found on company social media because of its organic nature. It's not surprising, content like this is able to invite high engagement.

Media Buffet often uses this type of content to build the company brand. Starting from activities  Raker to Bandung to sports together. 

Employee advocacy (employees as brand ambassadors)

Mbak CETE or Mas Tenue, they are successful examples of employee advocacy in corporate branding. Without having to pay expensive influencers, they use employees as the 'face' of the brand. With a consistent and engaged content pattern, they have succeeded in building a loyal audience.

This strategy not only makes the brand more authentic, but also more relatable. Employees who appear in content can become natural brand ambassadors, because who understands company culture better than the people within it? Consistency and strong storytelling are the keys to why this strategy works!

Thought leadership

Thought Leadership is a type of hard content that focuses on industry education and deep insights from the company. This content is not only an effort to build brand credibility, but also to emphasize the company's position as a leader and influencer  in its industry. Due to its informative and high-value nature, this content is perfect for cross-channeling to other platforms such as LinkedIn, a company blog, or a newsletter.

Well, corporate branding content is not just a trend, but a strategy to build closeness with the audience. Apart from increasing your digital presence, authentic corporate branding content can also attract more attention. For those who are curious about Media Buffet's corporate branding content, you can check it directly on our Instagram!

Author: Sonya Prameswari